Hello! I'm Alison Knott, your SEO and website conversion consultant

When it comes to SEO and website conversion consulting, I am your team's linchpin. But what is a linchpin?

It is defined as 'a fastener used to prevent a wheel or other part from sliding off the axle upon which it is riding'. In short, it holds a mechanism together - many parts rely on one linchpin to function successfully.

For small SMB, nonprofit or social enterprise marketing teams, I am that army of one.

Alison Knott smiling while her hair sways in the breeze. She is outside wearing a bright multipatterned blouse.

If you put good into the world (and what you offer is complex) I'm the consultant for you

Explaining what you do and who you serve as a change maker can be tough. Especially when digital marketing tactics and advice tend to favour ecommerce and SaaS solutions.

But what if your service or mission deals with highly sensitive, esoteric, or complex topics?

What if your goals have less to do with units sold and more about social impact?

What if you don't want some pushy marketing guru, but rather a consultant who is socially conscious with experience in accessibilit, DEI, and nonprofit sectors?

Does that sort of SEO and website conversion consultant even exist?

Hell yes! My name is Alison K, and I'm here to elevate your digital marketing with intention and integrity.

 

Three experts in one 5'5'' package

What could you accomplish if suddenly *poof* you had an SEO consultant, senior digital marketer and web designer at your disposal?

That's exactly what you get when you work with me.

You see, I began my career in print design, but, ever curious and unstoppable, I found myself taking on marketing tasks for clients as well. The beauty of working for small teams is the variety of roles and skills you acquire.

I also felt the pull of web design and digital marketing. I was struck by how it brings people, opportunities and ideas together.

So I coded. And designed. And digital marketed (is that even a phrase?). And SEO'd my way through 20+ brands and over 200 websites.

Today I help SMBs, nonprofits and social enterprises turn their websites into ROI machines. And I get to accomplish all this from the comfort of my home office in beautiful Halifax, Nova Scotia. Talk about a dream job!

“I show small impact-based, nonprofit and social enterprise marketing teams how to turn the curious into clients through their website. So they can grow awareness and increase revenue in a more strategic way (without hiring more people).”
— Alison K.

It is an immense privilege to help you achieve your dreams

Let's make your website and brand exceed your expectations! My job is to become a temporary part of your team, elevate everyone's knowledge and skills, and then step back to let you do your magic. Therefore, I promise:

  1. To audit your unique marketing situation with understanding, creativity and curiosity.
  2. To action next steps with recommendations aligned with your core goals and team abilities.
  3. To train and support your team in a way that is empathetic and motivating.
  4. To leave you with the tools and resources you need to continue rocking your goals independent of me.

If I sound like the right fit for your company or organization, let's discuss what you need.

My consulting services go beyond the audit - I also offer training!

Want to harness SEO in a manageable and enjoyable way?

Looking to power up your website in a way that attracts quality leads?

Need a digital marketing speaker for your next killer event?

Alison Knott in purple wig, big glasses and rainbow tights outside during Halifax Pride.

Community matters

Being part of community is as equally important to me as the success of my clients. I believe we all have something good to contribute during our time here on this little blue marble. On my end, this has included: