Allo, I'm Alison Knott: helping consultancies and agencies create a powerful pipeline between their marketing and sales.

You've got expertise and case studies galore to prove the good you put into the world. The problem? You're not getting as many leads as you used to, and relying on RFPs and referrals is no longer sustainable.

So you perform "random acts of marketing" in the hopes you'll catch prospects' attention... somehow. That's a one-way ticket to burnout, 'Darlin.

Let's change that.

Book your free consult!
Alison Knott smiling while her hair sways in the breeze. She is outside wearing a bright multipatterned blouse.

The work you do is to top quality and transformational... but not always easy to market (or sell).

Being a purpose-driven consultancy or agency means taking the road less traveled. You help clients achieve amazing results through deep thinking, creative problem solving, and doing things different.

But that "doing things different" can be tricky to articulate. Especially when:

  • You offer services for sensitive or complex problems that your core audience won't publicly voice they need.
  • You do things in a radical way and your core audience hasn't come to that way of thinking (yet).
  • No one one your team has marketing or sales experience, so you feel stuck with referrals and RFPs as your only source of projects.

And if you do get some time to tend to your marketing? Dammit, the tactics and advice you receive tend to favour products and SaaS. They don't feel right with what you're trying to achieve (and it will most certainly repel who you're trying to reach).

What if you don't want some pushy marketing guru, but rather a companion who can coach and consult on the tricky bits you're stuck on?

Does that sort of marketing consultant even exist?

Hell yes! My name is Alison K, and I'm here to elevate your marketing and sales with intention and integrity.

 

Three experts in one queer 5'5'' package

What could you accomplish if suddenly *poof* you had a fractional CMO, senior digital marketer and marketing technologist in your back pocket?

Someone who's lived the life of consulting and being in service to clients, and just gets what you're trying to achieve?

That's exactly what you get when you work with me.

You see, I began my career in print design, but, ever curious and unstoppable, I found myself taking on marketing tasks for clients as well. The beauty of working for small teams is the variety of roles and skills you acquire.

I also felt the pull of web design and digital marketing. I was struck by how it brings people, opportunities and ideas together.

So I coded. And designed. And digital marketed (is that even a phrase?). And SEO'd my way through 40+ brands and over 300 websites.

Today I help service-based brands:

  • Define and attract dream clients that result in truly transformational and satisfying projects.
  • Refine their messaging and (yes!) technical bits so there's a clear handshake between marketing and sales.
  • Track results in a sustainable way that impresses leadership, board members, and the public at large.
  • Fall in love with marketing and sales as part of their purpose-driven continuum.

And I get to accomplish all this from the comfort of my home office in beautiful Halifax, Nova Scotia. Talk about a dream job!

“I help purpose-driven consultancies create more impact. How? By fixing their marketing to sales pipeline, so they land the transformational projects they're meant to have. Without relying on referrals and RFPs!”
— Alison K.

My role in your marketing, and my guarantee to you

Our work together isn't transactional: it's collaborative. But, I know it can feel very risky to invite someone into your business and ask them to help you change it.

Therefore, I guarantee:

  1. To be a true advocate for your ideal audience. I'll tell it like it is. My job is to show you how to attract the right people with your marketing. Which means challenging what you do now, and supporting you in what happens next. I'm here to empower you, not placate.
  2. To teach, not just preach. I don't want to be another consultant that leaves you with a pile of things to do and no way to do them. Learning by doing is critical to marketing success. Which is why coaching is baked into all my offerings, and I'm happy to train team members where needed.
  3. To offer transparent pricing. All engagements with me and my associates are fixed prices, carefully scoped for the project at hand. They are not estimates. You will not pay a dime more than your selected price.

If I sound like the right fit for you, let's discuss what you need.

Contact Alison K

Now, let's fill your pipeline with perfect-fit prospects!

Want to stop "random acts of B2B marketing"?

View Marketing Consulting

Want to turn your LinkedIn profile into a client magnet?

View LinkedIn Training

Need a digital marketing speaker for your event?

View Speaking Topics
Alison Knott in purple wig, big glasses and rainbow tights outside during Halifax Pride.

Community matters

Being part of community is as equally important to me as the success of my clients. I believe we all have something good to contribute during our time here on this little blue marble. On my end, this has included: