Hello! I'm Alison Knott,
Your Rebranding & Web Consultant
When it comes to rebranding and websites, I am a linchpin.
But what is a linchpin?
It is defined as 'a fastener used to prevent a wheel or other part from sliding off the axle upon which it is riding'. In short, it holds a mechanism together - many parts rely on one linchpin to function successfully. For SMBs and non-profits, I am that army of one.
Yup, huge Seth Godin fan over here.
Bird Lover, Code Cuddler, Stage Slayer
I began my career in print design, but, ever curious and unstoppable, I found myself taking on marketing tasks for clients as well. The beauty of working for small teams is the variety of roles and skills you acquire. I, too, felt the pull of web design and development: I was struck by how it brings people, opportunities and ideas together.
Today, I help SMBs and NPOs turn their brands and websites into ROI machines. I also run meetups, Facebook Live shows, speak on stages internationally and mentor emerging female and non-binary designers.
When I'm not elbows deep in the 'biz, you can find me at home with my two annoying-but-too-cute-not-to-love-em parrots, PeeWee and Birdie.
In The Community
Since 2012, I've lead a meetup and online resource hub for designers, illustrators and animators called the Creative Kick.
How much do I love WordPress? I co-created and organize the WordPress Halifax Meetup. I also started Atlantic Canada's only WordPress conference in 2017.
I am proud to have been featured on Amplify East, showcasing that women are not a supply issue for Atlantic Canada.
... is not that of a typical designer. I ask questions that relate to your business goals and your target clientele. If I don’t deeply understand what you’re trying to do, no amount of flashy design or trendy templates will bring you results. Building brand and web solutions that bring in more sales, traffic, and ROI is my forte. The fact they look great is a natural result (phew!).
Aesthetics matter to me, but not as much as your business impact. My passion for data and coding are an asset when it comes to helping your business do more for you online.
Darlin', I was born ready. Let's get to the heart of your business problems and turn your website or brand into everything you need it to be. I love getting to know your company's culture, quirks and dreams. Best part? I'm available for short/long-term projects and consultations, both remotely or on site here in Halifax, Nova Scotia.
The Ever-Expanding Client List
AA Munro Insurance
Atlantic Flight Attendant Academy
Cabot Shores Wilderness Resort
Center for Women in Business
Daley Progress Inc.
Digital Nova Scotia
Divers Certification Board of Canada
East Hants Historical Society
East Hants Municipality
Faculty of Health, Dalhousie
Farmworks Investment Co-op Ltd.
Foresight Atlantic Inc.
Fraser & Hoyt Incentives
Full Circle Adventures
Grape Growers Association of NS
Hal-Con SciFi Con 2012
Halifax Comedy Festival
Halifax International Buskers Festival
Highlander Law Group
Legal Essentials Inc.
Mappatura Italian Bistro
My Campus GPS
NetZero Energy Solutions
Nova Scotia Choral Federation
O2 Wellness Gym
Outsider Insight Project
Pickle Planet Moncton
Pride Festival Halifax 2014
Queer Acts Festival 2014
Reshaping Our World
Sable Island Institute
Scotian Gold Apples
Social Media Day Halifax
Steak And Stein Family Restaurants
Teens Now Talk Magazine
The Creative Kick
The Guardian Phase
The Shaar Shalom Congregation
The Small Monsters
Top Level Digital
Trust Communications Inc.
Twirp Communications Inc.