Alison K Consulting is a collective of Canadian marketing experts who live for juicy, complex, and nuanced B2B marketing challenges.
Our work with you isn't transactional: it's collaborative.
But it can feel risky to invite outsiders into your consultancy or startup for transformational B2B marketing projects. That's why we promise to:
- Be a true advocate for your ideal audience. We tell it like it is. Our job is to show you how to attract the right people with your marketing. Which means challenging what you do now, and supporting you in what happens next. We're here to empower you, not placate.
- To teach or implement, not just preach. We don't want to be another consultancy that leaves you with a pile of things to do and no way to do them. We can coach and train your internal team, or assist with implementation of recommendations. Whatever it takes to maintain momentum.
- To offer transparent pricing. All engagements are fixed prices, carefully scoped for the project at hand. They are not estimates. You will not pay a dime more than your selected price, and we are flexible on payment terms.
“Alison K Consulting helps B2B startups and consultancies with "hard to market" offers close their marketing-to-sales gap. How? By strategically attracting their ideal audience, so they fill their pipelines with quality leads. Without relying on referrals and RFPs!”
— Alison Knott, founder.
Alison K (Knott)
Founder, Strategy & fCMO
Since 2014, Alison has been helping B2B companies market their innovative, sensitive, or complex subject matter offerings. By addressing messaging, capacity, and technology simultaneously in her strategic work, she helps founders and small teams connect their marketing efforts to their sales pipeline. As a queer business owner, Alison has an affinity for attracting and working with underrepresented founders in sectors such as executive training, lifesciences, HR, insurance, SaaS, community development, philanthropy, and sustainability.
Advisory & Facilitation: Lab2Market Founder Council, Facilitator School Alumnus 2024, The Forum, Digital Skills For Women+, Grow Now
Pro-Bono: Happy Community Project, Georgia Medical Cannabis Society
Member: Digital Nova Scotia, Center For Women In Business, 100 Women Who Care Halifax
Associates & Preferred Partners
The right people coming into your B2B marketing world at the right time. Depending on the nature of your project, they may join in on strategic meetings, itemize recommendations, or roll out implementation.
Ruth Aliu (she/her)
Business Systems & Cybersecurity Specialist
Ruth Aliu is a cybersecurity professional and entrepreneur with over a decade work experience in technology support, security operations, infrastructure security, engineering program management and compliance across different industries. She is the founder of Techity Consulting, an IT consulting firm for Coaches, Consultants and E-commerce businesses who want to leverage the latest tech tools for faster growth that’s less dependent on them wearing so many hats.
She has her Bachelors degree in Information & Communication Technology and a Master’s degree in Information Systems Security. She is passionate about helping entrepreneurs leverage technology to grow their businesses for faster growth.
Kristin Hartigan (they/them)
Paid Ads Specialist
Kristin is an experienced digital marketer with over 10 years of marketing strategy, campaign management, and sales development under their belt. They are the founder of Square Key Digital, which specializes in being a full marketing & sales resource to small to mid-size businesses. From education to consulting to paid ads management, Square Key provides wrap-around marketing & sales support to companies in many different verticals.
Before branching out on their own, Kristin worked within traditional digital marketing agencies for 8 years. Kristin was the keynote speaker at the PPOC (Professional Photographers of Canada) 2019 Saskatoon Conference. They also continue to develop educational materials and offer classes on a 1:1 or group scale.
Victoria Cowan (she/her)
Conversion Copywriting
Victoria is an experienced copywriter, content strategist, and entrepreneur. Cutting her teeth in academia as an up-and-coming scholar, she transitioned into marketing 5 years ago by starting her own agency, Wordplay Creative. Victoria excels at translating complex material into easily understood, compelling written content—she loves the intellectual challenge that B2B poses and gets really excited about technical, nuanced, sensitive, or academic/scientific subjects!
When not at the helm of Wordplay, you can find Victoria livin' life with her partner and dog on the Canadian prairies.
Kelly Thibodeau (she/her)
Accessible Comms Specialist
Kelly is a consultant, trainer and speaker who’s been making online marketing make sense for organizations, nonprofits and industry groups for over 25 years. She’s the Founder and President of Squarely Accessible.
Kelly’s lived experience as the daughter of a disabled mom is the driving force behind her passion for accessible marketing and communications. She's on a mission to humanize accessibility and bust through the myth that it's boring, technical and complicated. With her combined background in user-centred design and her expertise in digital accessibility, she's delivered bespoke courses to professionals from organizations across Canada and around the world.