Alison K (Knott) is an ethical marketing consultant for service-based brands putting good into the world. With 20+ years of experience in print and web design, digital marketing, and SEO, she creates sustainable marketing strategies that convert leads into clients. Based in Halifax, Nova Scotia, Alison empowers startups, nonprofits, and social enterprises to achieve their marketing goals. Working with Alison is like having an SEO consultant, senior digital marketer, and web designer at your disposal, all focused on making a positive impact.
Increase the visibility of your newsletter to grow your list as a service-based business. I cover everything from where to put a signup form on your website to how you can get other brands to promote your lead magnet.
With the help of SEO, nonprofit organizations can generate more traffic that can be converted into donors or volunteers. Check out this episode of The Nonprofit NBA Podcast where I talk with host Stephen Halasnik about how nonprofits can use SEO to get free advertising to be on the front foot.