How can you tell if your content is converting? How do you know if the words you’re using are resonating with the right audience? This post gets an extra dose of expertise as I’ve invited Adriana Tica of iDunn to weigh in on this subject.
Your non-profit website is your face to the public. Donors, volunteers, clients, the media, and grant organizations evaluate doing business with you based on what they see. Is it one of your most important yet neglected asset?