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Alison Knott

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps founders get found by prospects who will resonate with their important work.

ThriveCart: the best way for Canadian consultants and coaches to sell digital products and services

January 21, 2026December 4, 2025 by Alison Knott

Read on to see why I believe Thrivecart is the best option for handling Canadian taxes, easily adding the cart to any website without coding, selling courses, and even creating affiliate programs.

Categories Other

The 3, 5, 7 Year Slump: Why Consultants Can’t Rely On Referrals Forever

December 4, 2025October 3, 2025 by Alison Knott
referrals-system

Relying on only referrals for your consultancy can be risky, especially at years 3,5, and 7 of your business. Learn how you can diversify how you can land new business without overwhelm.

Categories Branding, Marketing Strategy

Too Many Personas, Not Enough Brain Space? How Consultants Can Prioritize Multiple Clients for Better Marketing (Free Tool!)

September 14, 2025August 25, 2025 by Alison Knott
ideal client

Struggling to prioritize your ideal client profiles? Focus your marketing and attract clients who truly connect with this free tool!

Categories Audience Research & Engagement

How to Improve Your B2B Newsletter Signup Page: Copy, Design, and Conversion Tips

March 25, 2026July 23, 2024 by Alison Knott

In B2B marketing, your newsletter signup page is an important lead generation tactic. But often this conversion opportunity goes to waste because it’s treated like an afterthought. So what else can you put in your newsletter signup page besides the form and “sign up for updates?”

Categories Email Marketing

How to Get Marketing Grants for a Canadian Small Business (with list of grants)

January 21, 2026October 6, 2023 by Alison Knott

How to get marketing funding as a Canadian service-based business or startup can seem overwhelming. So I’ve created a list of grants and tips to help you grow!

Categories Marketing Strategy

How To Convert Email Marketing Into Sales For Service-Based Businesses (With Examples)

July 23, 2024February 22, 2023 by Alison Knott

How can you convert your email marketing when you don’t sell something that’s easy to buy? Let’s discuss the “Wow > Nurture > Sell” method!

Categories Email Marketing

How To Grow Your Email List As A Service-Based Business

January 21, 2026January 6, 2023 by Alison Knott

Increase the visibility of your newsletter to grow your list as a service-based business. I cover everything from where to put a signup form on your website to how you can get other brands to promote your lead magnet.

Categories Email Marketing

How To Tell Digital Marketing Is Working (Examples And Templates)

January 21, 2026December 14, 2022 by Alison Knott

Seeing a clear line between your marketing efforts and results can be fuzzy. In this article, uncover how to set marketing goals, what good marketing results are, and how to measure them!

Categories Analytics, Marketing Strategy

How to Find Your Target Audience Online (on social media, Youtube, podcasts, and more)

August 25, 2025October 26, 2022 by Alison Knott

Wondering how to find your target audience online? Let’s dive into a cool tool that can help you find them, no matter where they hang out.

Categories Audience Research & Engagement

Create Better Marketing Personas with Client Interviews

August 25, 2025October 26, 2022 by Alison Knott
Why Customer Interviews Make The Best Personas For Rebranding

Creating a marketing persona without interviewing clients leaves a lot of opportunities on the table. I explain why interviews make the best personas, with tips and examples!

Categories Audience Research & Engagement
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About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps consultants, therapists, and knowledge attract more clients who will resonate with their important work. Connect with her on LinkedIn.

CQCC and Pride flag

Alison K Consulting is Canadian Queer Chamber Of Commerce certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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