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Alison Knott

Alison K (Knott) is an ethical marketing consultant for service-based brands putting good into the world. With 20+ years of experience in print and web design, digital marketing, and SEO, she creates sustainable marketing strategies that convert leads into clients. Based in Halifax, Nova Scotia, Alison empowers startups, nonprofits, and social enterprises to achieve their marketing goals. Working with Alison is like having an SEO consultant, senior digital marketer, and web designer at your disposal, all focused on making a positive impact.

How to get marketing funding as a Canadian service-based business or startup

November 13, 2023October 6, 2023 by Alison Knott

How to get marketing funding as a Canadian service-based business or startup can seem overwhelming. So I’ve created a list of grants and tips to help you grow!

Categories Marketing

How To Convert Email Marketing Into Sales For Service-Based Businesses (With Examples)

March 11, 2023February 22, 2023 by Alison Knott

How can you convert your email marketing when you don’t sell something that’s easy to buy? Let’s discuss the “Wow > Nurture > Sell” method!

Categories Email Marketing

How To Grow Your Email List As A Service-Based Business

October 18, 2023January 6, 2023 by Alison Knott

Increase the visibility of your newsletter to grow your list as a service-based business. I cover everything from where to put a signup form on your website to how you can get other brands to promote your lead magnet.

Categories Email Marketing

How To Tell Digital Marketing Is Working (Examples And Templates)

February 23, 2023December 14, 2022 by Alison Knott

Seeing a clear line between your marketing efforts and results can be fuzzy. In this article, uncover how to set marketing goals, what good marketing results are, and how to measure them!

Categories Marketing

How to Find Your Target Audience Online (on social media, Youtube, podcasts, and more)

February 23, 2023October 26, 2022 by Alison Knott

Wondering how to find your target audience online? Let’s dive into a cool tool that can help you find them, no matter where they hang out.

Categories Marketing

Create Better Marketing Personas with Client Interviews

May 9, 2023October 26, 2022 by Alison Knott
Why Customer Interviews Make The Best Personas For Rebranding

Creating a marketing persona without interviewing clients leaves a lot of opportunities on the table. I explain why interviews make the best personas, with tips and examples!

Categories Marketing

Featured on The Nonprofit MBA Podcast: SEO for Nonprofits – How to Get Free Advertising

July 20, 2022July 20, 2022 by Alison Knott

With the help of SEO, nonprofit organizations can generate more traffic that can be converted into donors or volunteers. Check out this episode of The Nonprofit NBA Podcast where I talk with host Stephen Halasnik about how nonprofits can use SEO to get free advertising to be on the front foot.

Categories Marketing, SEO

Google My Business Posts: The Missing Piece Of Successful Marketing Distribution

February 23, 2023February 2, 2022 by Alison Knott
Banner graphic for the blog post: Banner image for Facebook that says: Google My Business Posts: The Missing Piece Of Successful Marketing Distribution

Let’s dig into what you need to know about Google My Business posts, why you should be giving them a try and how they fit into a larger content distribution strategy.

Categories Marketing, SEO

Earned Media + Content Distribution: Grow Awareness by Leveraging the Audiences of Others

February 23, 2023January 11, 2022 by Alison Knott

Small audience? No problem! Find out how combining earned media and content distribution can grow awareness and conversions no matter what size your following, newsletter list or fan base.

Categories Branding, Marketing

Want to Increase Brand Awareness? Use SEO as a PR Tool!

January 28, 2023August 9, 2021 by Alison Knott
Header for the blog post 'Increase Brand Awareness Using SEO As A PR Tool' featuring microphones and megaphones.

SEO can be used as a PR tool! In this article I cover how they are similar, and 5 ways you can turn your existing content into amazing PR exposure… while increasing your ranking at the same time.

Categories Branding, SEO
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Satisfy your craving for better marketing results with Marketing Snacks: a bimonthly curation of resources to help you rock marketing, authority, and sales.

Progress pride flag with intersex representation

I celebrate a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. I work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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