Boldly LinkedIn
A masterclass for consultants and fractionals who want an authentic brand on LinkedIn that attracts clients!
Thurs. Oct 24th | 2-3PM Eastern
$75+hst
Unlock a confident, visible, and influential LinkedIn presence that you're friggin' proud of.
As a consultant or fractional, you know standing out on LinkedIn is essential to grab the attention of prospects and peers. You're passionate about your field, dripping with value, and ready to help clients.
And yet, posting authentically on LinkedIn has been oddly difficult to do!
It's not just you, Darlin'. As a marketing consultant for B2B brands and startups, I've noticed the same issue raised by my own clients and colleagues. Does any of this sound familiar?
On top of all this, the stakes are high. You need this to work so you can grow your authority (and thus, revenue). But you just can't seem to make LinkedIn stick!
It's time to be bold on LinkedIn, because clients need to see how awesome you really are.
So get "Boldly LinkedIn"; a transformative one-hour masterclass designed to push you past your fears, embrace your unique professional identity, and illuminate your LinkedIn presence like never before.
The goal is simple: help others see your passion and expertise on LinkedIn. But getting there is tough on your own. You don't need another algo hack or prompt sheet. You need a human to help you attract other humans!
When the 60 minutes are up, you'll:
Ok, sounds interesting. Who is this masterclass for?
Consultants, fractionals, knowledge experts, and freelancers who want to "be better at LinkedIn" to attract clients and build their own brand. Get in on the fun if:
Who should skip this masterclass?
Whoâs facilitating this, anyway?
Allo! My name is Alison K (Knott), and Iâm a hyperactive B2B marking coach/consultant, fCMO, and facilitator.
This masterclass is a response to the surge of interest in creating an awesome brand on LinkedIn from clients and colleagues.
Since 2012, I've helped founders and business owners tuneup their marketing messaging to "convert the curious into clients". The likes of Grow Now, The Forum, and Digital Skills for Women+ have hired me to facilitate entrepreneurs in optimizing SEO, email marketing, and earned media.
Especially identifying what makes their brand special and attractive to prospects.
And now I'm going after LinkedIn. The most common comments I get on my own presence are "I love how authentic you are on here." "You're so refreshing to see." "I love your approach." "I wish I had your courage to post like that."
And I know you want that, too. Because blending in as a corporate drone is not going to land you clients as an independent expert. Competition is stiff. Automation has diluted originality. People are bored of the same 10 influencers. This is your chance to stand out, Darlin.
That's why this is called "Boldly LinkedIn" and not "Blandly LinkedIn" đ
If having people see you as an authentic human ready to solve their problems excites you⊠this is -exactly- the masterclass you need to be in.
More Praise for Boldly LinkedIn
FAQ and other deets
Equitable access for underrepresented folk
There are 6 complimentary seats for folk who identify as underrepresented (including, but are not limited to First Nations, women, individuals with a disability, global majority, and 2SLGBTQIA+ people). Use coupon code "ALLODARLIN" to receive 100% off the session (code is found at bottom of the checkout system). You do not need to provide me anything to access the code; I am simply thrilled to have you attend.
Will this work if my ideal audience are the super corporate types?
This is about finding the sweet spot of what makes you unique and attractive to your ICP. Each participants' style and motivations will be different. But I challenge the idea that just because you fish in a corporate lake, you have to dim your light. There is a balance, but it's bolder than you may be giving yourself permission to be.
Do you cover selling with LinkedIn?
Nope, I'm a marketer not a sales whiz. This focuses on unlocking your personal/professional brand in a way that works for LinkedIn. People buy from whom they (first) like, know, and trust. So we gotta start there.
Are prompts included?
You develop an action plan during the session which is a blend of strategy and tactics. You won't leave empty handed. BUT if you want a bundle of fill-in-the-blanks, there's already loads of that elsewhere online for free. The work done in this masterclass first will make others' templates and prompts more useful to you.
What is your refund policy?
You can email me for a refund up to 7 days before the event. After that time, consider gifting your access to a colleague so they can attend. Note that the session is recorded, and workbook sent along with the recording. So there's value to keep your seat even if you can't attend!