Boldly LinkedIn:
Content & Connections
A masterclass for consultants and knowledge experts who want to authentically attracts clients!
Wed. Nov 25th | 1-2:30PM Eastern
$199+hst
Algorithms and AI be dammed. Squeeze more results out of LinkedIn your way.
You absolutely can have a confident, visible, and influential LinkedIn presence you're friggin' proud of.
This masterclass is a response to the surge of annoyance around LinkedIn's issues with reach and engagement (seen across industries and sectors).
Does this suck when you're a solo consultant, fractional or knowledge expert with limited time to market yourself? Sure. Should we all just give up? Hell no, Darlin'.
The key is to make adjustments to your existing content and connection approach puts things back in our court.
I happen to know you're you're passionate about your field, dripping with value, and ready to help clients. And I want your brilliance to reach as many people as it can! But as a marketing consultant for purpose-driven service providers, I can't help but notice a few blocks happening beyond LinkedIn's design issues. Does any of this sound familiar?
On top of all this, the stakes are high. You need this to work so you can grow your authority (and thus, revenue). But you just can't seem to get LinkedIn to play nice!
It's time to be bold on LinkedIn, because clients need to see how awesome you really are.
So get "Boldly LinkedIn"; a transformative 90-minute masterclass designed to embrace your professional identity, apply thoughtful connection-making, and illuminate your LinkedIn presence like never before.
The goal is simple: proactively find the folk you want to see your passion and expertise; and then create content that does just that. You don't need another algo hack or prompt sheet. But you might need another human to help you attract other humans!
This isn't a tired webinar. We apply the things we cover during the session, because you're time is valuable, and accountability works best in the now not "after the session". When the hour and half is up, you'll:
Ok, sounds interesting. Who is this masterclass for?
Consultants, fractionals, knowledge experts, and freelancers who want to "be better at LinkedIn" to attract clients and build their own brand. Get in on the fun if:
Who should skip this masterclass?
Who’s facilitating this, anyway?
Allo! My name is Alison K (Knott), your hyperactive B2B marketing consultant and advisor.
I've helped founders and business owners tune-up their marketing messaging to "convert the curious into clients". The likes of Design Professionals of Canada, the HoLT, the Counsel, and the Forum have hired me to show entrepreneurs how to squeeze more juice out of their online presence.
And I want to do that for you on LinkedIn!
The most common comments I get on my own LinkedIn presence are "I love how authentic you are on here." "You're so refreshing to see." "I love your approach."
And I know you want that, too. Because blending in is not going to land you clients as an independent expert. AI has diluted originality. People are bored of the same 10 influencers. This is your chance Darlin'.
That's why this is called "Boldly LinkedIn" and not "Blandly LinkedIn" 😉
If having people see you as an authentic human ready to solve their problems excites you… this is -exactly- the masterclass you need to be in.
More Praise for Boldly LinkedIn
FAQ and other deets
Equitable access for underrepresented folk
There are 3 complimentary seats for folk who identify as underrepresented (including, but are not limited to First Nations, women, individuals with a disability, global majority, and 2SLGBTQIA+ people). Use coupon code "NOV100" to receive 100% off the session (code is found at bottom of the checkout system). You do not need to provide me anything to access the code; I am simply thrilled to have you attend.
Do I need LinkedIn Premium or Sales Navigator for this?
Nope, everything I cover can be achieved with a free account!
Will this work if my ideal audience are the super corporate types?
This is about finding the sweet spot of what makes you unique and attractive to your ICP. Each participants' style and motivations will be different. But I challenge the idea that just because you fish in a corporate lake, you have to dim your light. There is a balance, but it's bolder than you may be giving yourself permission to be.
Do you cover selling with LinkedIn?
Not in this session. This focuses on finding, attracting and engaging with your ideal audience. People buy from whom they (first) like, know, and trust. So we gotta start there.
Are prompts included?
You develop an action plan during the session which is a blend of strategy and tactics. You won't leave empty handed. BUT if you want a bundle of fill-in-the-blanks, there's already loads of that elsewhere online for free. The work done in this masterclass first will make others' templates and prompts more useful to you.
What is your refund policy?
You can email me for a refund by 5pm Eastern on Friday November 20th. After that time, consider gifting your access to a colleague so they can attend. Note that the session is recorded, and slides sent along with the recording. So there's value to keep your seat even if you can't attend!