When rebranding, companies creating customer persona based on their own experiences miss out on opportunities interviewing actual customers unearths. I explain why customer interviews make the best personas for rebranding, with tips and examples!
Wondering about the purpose of rebranding and if it’s right for your business? This is my guide to decide if you need a brand refresh, rebranding or positioning. With examples and questions to ask to help you make the right decision.
My picks for the best business books that are inspiring, funny and relevant for business owners doing it all. A great book is always there, ready to inspire and teach. Includes Canadian authors!
It is not business as usual right now. Small business owners are pausing or evaluating their systems. The great news is that service-based businesses are in a unique situation to help through their expertise.
Pinterest allows you to collect a variety of imagery quickly. It also helps articulate what you have in mind for your ‘yet-designed’ logo and branding. Daley Progress invited me to guest blog on the subject.