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The 3, 5, 7 Year Slump: Why Consultants Can’t Rely On Referrals Forever

December 4, 2025October 3, 2025 by Alison Knott
referrals-system

Relying on only referrals for your consultancy can be risky, especially at years 3,5, and 7 of your business. Learn how you can diversify how you can land new business without overwhelm.

Categories Branding, Marketing Strategy

About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps consultants, therapists, and knowledge attract more clients who will resonate with their important work. Connect with her on LinkedIn.

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Alison K Consulting is Canadian Queer Chamber Of Commerce certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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