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Branding

Earned Media + Content Distribution: Grow Awareness by Leveraging the Audiences of Others

April 9, 2022January 11, 2022 by Alison Knott

Small audience? No problem! Find out how combining earned media and content distribution can grow awareness and conversions no matter what size your following, newsletter list or fan base.

Categories Branding, Marketing

My Business Services Are Changing – Should I Rebrand? A Rebrand Consultant Offers Insights With Example Scenarios.

October 30, 2021October 27, 2021 by Alison Knott

If your services are changing – should you rebrand? The answer isn’t always as simple as you might want. I share my expert insight into common business shift scenarios and the best brand approach to take.

Categories Branding Tags marketing

Want to Increase Brand Awareness? Use SEO as a PR Tool!

June 29, 2022August 9, 2021 by Alison Knott
Header for the blog post 'Increase Brand Awareness Using SEO As A PR Tool' featuring microphones and megaphones.

SEO can be used as a PR tool! In this article I cover how they are similar, and 5 ways you can turn your existing content into amazing PR exposure… while increasing your ranking at the same time.

Categories Branding, SEO

Why Customer Interviews Make The Best Personas For Rebranding

June 29, 2022March 18, 2021 by Alison Knott
Why Customer Interviews Make The Best Personas For Rebranding

When rebranding, companies creating customer persona based on their own experiences miss out on opportunities interviewing actual customers unearths. I explain why customer interviews make the best personas for rebranding, with tips and examples!

Categories Branding Tags marketing

The Purpose of Rebranding: Do You Need to Make the Shift?

June 29, 2022December 20, 2020 by Alison Knott

Wondering about the purpose of rebranding and if it’s right for your business? This is my guide to decide if you need a brand refresh, rebranding or positioning. With examples and questions to ask to help you make the right decision.

Categories Branding Tags marketing

My Picks for the Best Business Books of 2022

February 1, 2022November 23, 2020 by Alison Knott
Repeat pattern of books illustration, best business books

My picks for the best business books that are inspiring, funny and relevant for business owners doing it all. A great book is always there, ready to inspire and teach. Includes Canadian authors!

Categories Branding, Marketing, Other, Web

Why Small Business Owners Can’t Ignore Their Websites During Covid-19

May 11, 2021April 1, 2020 by Alison Knott

It is not business as usual right now. Small business owners are pausing or evaluating their systems. The great news is that service-based businesses are in a unique situation to help through their expertise.

Categories Branding, SEO, Web Tags content, web strategy

Using Pinterest For Creating A Brand: My Guest Post on Work Better, Not Harder

December 20, 2020October 14, 2017 by Alison Knott
collage of Pinterst colour moodboards

Pinterest allows you to collect a variety of imagery quickly. It also helps articulate what you have in mind for your ‘yet-designed’ logo and branding. Daley Progress invited me to guest blog on the subject.

Categories Branding, Design

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Marketing Snacks Newsletter

Satisfy your craving for better marketing results with a monthly curation of resources to help your team rock authority and sales.

Also get my “5 Things Small Marketing Teams Forget To Do For Their Website” guide instantly.

Recent Posts

  • Google My Business Posts: The Missing Piece Of Successful Marketing Distribution
  • Earned Media + Content Distribution: Grow Awareness by Leveraging the Audiences of Others
  • My Business Services Are Changing – Should I Rebrand? A Rebrand Consultant Offers Insights With Example Scenarios.
  • Want to Increase Brand Awareness? Use SEO as a PR Tool!
  • Google Ads for Small Business: a primer

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