How to get marketing funding as a Canadian service-based business or startup can seem overwhelming. So I’ve created a list of grants and tips to help you grow!
Seeing a clear line between your marketing efforts and results can be fuzzy. In this article, uncover how to set marketing goals, what good marketing results are, and how to measure them!
Wondering how to find your target audience online? Let’s dive into a cool tool that can help you find them, no matter where they hang out.
Creating a marketing persona without interviewing clients leaves a lot of opportunities on the table. I explain why interviews make the best personas, with tips and examples!
With the help of SEO, nonprofit organizations can generate more traffic that can be converted into donors or volunteers. Check out this episode of The Nonprofit NBA Podcast where I talk with host Stephen Halasnik about how nonprofits can use SEO to get free advertising to be on the front foot.
Let’s dig into what you need to know about Google My Business posts, why you should be giving them a try and how they fit into a larger content distribution strategy.
Small audience? No problem! Find out how combining earned media and content distribution can grow awareness and conversions no matter what size your following, newsletter list or fan base.
Using Google Ads for a small business can seem like a daunting marketing strategy. However, I have seen remarkable ROI this tool can give, in the hands of the right person. So I interviewed Matt Whalen for a mini primer for those of you who want to know if Google Ads is right for you.
How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!