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SEO

Featured on The Nonprofit MBA Podcast: SEO for Nonprofits – How to Get Free Advertising

August 25, 2025July 20, 2022 by Alison Knott

With the help of SEO, nonprofit organizations can generate more traffic that can be converted into donors or volunteers. Check out this episode of The Nonprofit NBA Podcast where I talk with host Stephen Halasnik about how nonprofits can use SEO to get free advertising to be on the front foot.

Categories SEO

Google My Business Posts: The Missing Piece Of Successful Marketing Distribution

August 25, 2025February 2, 2022 by Alison Knott
Banner graphic for the blog post: Banner image for Facebook that says: Google My Business Posts: The Missing Piece Of Successful Marketing Distribution

Let’s dig into what you need to know about Google My Business posts, why you should be giving them a try and how they fit into a larger content distribution strategy.

Categories Marketing Strategy, SEO

Want to Increase Brand Awareness? Use SEO as a PR Tool!

August 25, 2025August 9, 2021 by Alison Knott
Header for the blog post 'Increase Brand Awareness Using SEO As A PR Tool' featuring microphones and megaphones.

SEO can be used as a PR tool! In this article I cover how they are similar, and 5 ways you can turn your existing content into amazing PR exposure… while increasing your ranking at the same time.

Categories Marketing Strategy, SEO

Keywords vs Hashtags vs Tags vs Categories: What Matters for SEO

February 16, 2025June 8, 2021 by Alison Knott

Keywords, hashtags, tags and categories are some of the most powerful tools you can use to get your content noticed online. But do they matter in terms of SEO? How do you get in front of your audience beyond social media or paid advertising? I’ll break it all down, with examples!

Categories SEO Tags content

SEO Myths You Might Still Believe

February 16, 2025May 11, 2021 by Alison Knott
A purple banner with silhouettes of trees and the imprint of a great yeti walking among them for a blog post about SEO myths

Do you believe any of these 7 SEO myths? It’s true that SEO is rather convoluted, but sometimes misinformation persists. Find out the truth about duplicate content, alt tags and more!

Categories SEO Tags content, data, Google Analytic, Google Search Console

How to Drive Free Traffic to Your Blog with SEO

February 16, 2025October 13, 2020 by Alison Knott
Illustration of many kinds of city blocks in repeat pattern. To illustrate how to drive free traffic to a blog with SEO

Getting eyeballs on your amazing content is essential as a service-based business. But how do you do that when you’re running the whole show? SEO to the rescue!

Categories SEO, Website Conversion Tags content, data

About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps founders get found by prospects who will resonate with their important work. Connect with her on LinkedIn.

CGLCC and Pride flag

Alison K Consulting is CGLCC certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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