Alison Knott: digital marketing speaker for brave, brilliant service-based brands
Helping entrepreneurs and changemakers untangle marketing with a high-energy dose of humor and honesty
Whether it’s a room full of solo founders, nonprofit marketing teams, or cohort members trying to “get their marketing together,” I’m here to bring strategy without the snore. My sessions are animated, weirdly fun, and (most important) practical. I'm ideal for audiences that care deeply about their work and want to "achieve more with less".
Speaking Topics
- Running marketing & sales effectively as a soloist.
- Growing authority and visibility when what you offer is nuanced or complex.
- Bridging the gap between marketing and sales with specific tactics such as LinkedIn, email marketing, and public speaking.
Audience Sweet Spots
- Entreprenures and founders for conferences, summits, and panels.
- Participants in business-related masterminds, cohorts, and accelerators.
- Inhouse marketing and communications team members working in non-profits and for-profits.
The room was buzzing, people were engaged, having lightbulb moments, and genuinely enjoying the process.
Alison’s masterclass was exactly what so many of our members needed. Alison walked us through a brilliantly simple way to rank and prioritize multiple ideal clients, so instead of feeling stuck or second-guessing ourselves, we left knowing exactly where to focus for the fastest traction.
What really stood out though was her energy. She was absolutely bursting with positivity, and it was completely contagious. The room was buzzing, people were engaged, asking questions, having lightbulb moments, and genuinely enjoying the process. Members came away not only clearer and more confident, but in a genuinely good mood. Clear direction, practical tools, and a big dose of motivation. Thank you Alison!
A brilliant session that delivered real value — and a lot of smiles.”
- Lea Turner, Director, The HoLT business community
We asked Alison to put together a workshop focusing on successful website design specifically for smaller arts and culture organizations.
The target audience was organizations who are pressed for time and not necessarily experienced in coding. Her suggestions were very helpful and manageable, even for beginners.
She also hosted a follow-up session where attendees could come back to her with their specific questions. The response was incredible! Alison really listened to each concern and answered questions thoroughly and thoughtfully. Her passion truly shows through all her work and her energy brings joy to the space!
- Director of Programming, artsvest program at Business / Arts
Alison K at Social Media Day Halifax 2023. Photo Credit: Ashley Field
Your audience will NOT fall asleep during a session! Here’s a taste of what I’m known for:
- Eeny Meeny Miny Grow! Juggling multiple ideal clients? Get clarity on who will get you closer to your foals the fastest, and what you have to do next to make it happen. No more existential decision dread!
- Get Outta Your Own (Marketing) Butt: Learn how to stop guessing what prospects need from you... without creepy DMs or endless surveys.
- Fall Back In Love With Your Newsletter: Newsletters remain the most economical and accessible way to stay top of mind with your audience. But if the passion for yours has dwindled, I have a way to rekindle the flame.
- Boldly LinkedIn: A fun and practical tour through the only platform where being a nerdy over-sharer can land you clients, jobs, or press. From profile tweaks to content prompts, you’ll leave with a plan (and permission to skip what doesn’t serve you).
- Digital Marketing Strategy For Founders: What founders actually need to know about digital marketing. choosing tools to setting goals to not ghosting your own ambitions. Especially great for cohorts with. Designed specifically for accelerators and cohorts.
Typical official speaking bio
Alison K (Alison Knott) is an international speaker who uses the world’s weirdest analogies and puns to make B2B marketing enjoyable again for business owners, founders, and mar/comm teams. Her presentations are an unusual blend of high-octane enthusiasm and actionable how-tos, because when learning makes you laugh, it sticks.
A proud queer women in marketing, Alison holds a variety of advisory and mentoring roles for national cohorts such as Lab2Market (Founders Counsel), Artsvest Mentoring Program, CQCC Out For Business, The Forum, Grow Now, and Digital Skills For Women+. She also previously held teaching positions at NSCAD University and NSCC IT Campus.
Years of being the energetic geeky kid have paid off. Now it’s your turn to find out what your team or members can achieve when geeky meets cheeky!