Free digital marketing resources for startups and small teams putting good into the world.

Free digital marketing guides, checklists and resource bundles to help your team convert the curious into clients. Topics covered included SEO, newsletters, traffic growth, brand awareness and audience research.

Free Guide: 20+ Ways To Grow Your Email List

From small website tweaks to pitching brands big and small, here are 20+ actionable ways to grow your email list. And this isn't just a weenie little checklist, either.

Free Guide: 3 Questions To Ask Yourself To Help With Marketing Goals

Forget complicated frameworks. Use these 3 simple questions to guide your marketing goals and set you up for success!


Free Guide: Improve Website Conversion With These Tips

"Website Wins" is a free guide with 22 tips to improve your website conversion. Featuring 22 experts' advice on copywriting, audience fit, design, user experience and good old fashion sales.


Free Guide: Improve Website ROI In An Afternoon

"5 Things Small Marketing Teams Forget To Do For Their Website" is your ticket to turning your website into a stronger marketing machine. Look like a rockstar before your next meeting.


Free Bundle: Improve SEO & Learn Keyword Research

SEO is critical to pushing more targeted traffic to your site. Which leads to higher lead generation and conversion. Use my SEO checklist and my Keyword Research worksheet to start digging into traffic gold!

Headshot of Alison K wearing a multicoloured and pattenered blouse. She is outside with the forest behind her.

About Alison K, creator of these digital marketing resources

Alison Knott is an ethical marketer for brands putting good into the world. In particular, when what they offer doesn't easily fit in the "want it > add to cart > buy it" sales funnel.

A core service offering is providing in-house digital marketing training. Her goal: to help you upskill internally, so you can convert the curious into quality leads and clients.