Illustration of a laptop displaying analytics dashboard and wavy lines around it

Grow Your Traffic and Convert Customers with Google Analytics Training & Support

Hi, I'm Alison K and my goal is to get you excited about your website traffic.

Why?

Because we both know your business depends on it.

I see you there... updating website content, fiddling with page design, and posting on social media. You're a business owner doing it all yourself and time is precious.

Tell me, how does all that effort translate to phone calls, downloads and purchases on your site?

Google Analytics tells you how... and who. And when. Where. You get my drift!

It is the key to unlocking your website’s potential. It holds all the data you need about your visitors, buying patterns, traffic sources and SO much more.

Thing is, data is wonderful, BUT...

It can also be overwhelming. Especially for the small business owner who has to do everything on their own. That's why I'm here... to give you the support you need!

Yes, in one hour you'll even understand what this screen does. That's me in the little screen helping you along the way.
Yes, in one hour you'll even understand what this screen does. That's me in the little screen helping you along the way.

Who needs Google Analytics support?

  • The blogger who wants to pitch their content to big brands.
  • The lifestyle coach who's breaking into an international market.
  • The graphic designer who needs to grow their email list.
  • The jewelry artist who's launched an online store.
  • The roofing company that wants to generate more quotes.
  • The non-profit working on a new awareness campaign.
  • Those who know there's a correlation between site traffic and success, but aren't sure how to put it together.

How it works: unlock the secrets of your traffic in 3 easy sessions

My sessions are 100% custom to your needs. They are held via Zoom (a free video chat and screen sharing system) for 1 hour each. These sessions are recorded for your reference.

Together we'll ‘tame’ Google Analytics and turn it into your best friend. The kind of best friend that gives you unparalleled insights into your business at a glance.

In each session, I'll show you precisely who visits your website, what they are reading, and for how long. More importantly, why they are (or are not) calling, buying your product or booking your services.

We stick only to the stats that matter to your business goals.

Google Analytics Training & Support: $375+hst

3 x 1 hour session | Video recorded | Multi-page Cheat Sheet | Preferred pricing for additional sessions

Session 1: Goals & Training

  • Together we establish 3-5 key business goals, and identify how to track them in Google Analytics.
  • The trick is you don't need to know the whole platform to benefit from it. You only need to focus on the areas that matter to your unique business needs.
  • We also cover what are "good" and "bad" numbers specific to you, how to slice and dice your existing data and how to send yourself reports.
  • Finally, we devise a task list of what needs to happen in order to push our goals forward.

Sessions 2 & 3: Support

  • Where most Google Analytics training fails is in ignoring that data takes time! I am dedicated to the success of your website, and that means checking in on the results of your hard work.
  • We will revisit the areas we covered before to see the progress in your traffic. We also add more to your knowledge base on using Google Analytics, or address any new concerns/concepts that have arisen.

Join other business owners who've dug up data gold!

"As a self-taught Analytics user, Alison made me confident that I was already on the right track, and definitely took my understanding to the next level. As always, Alison was an engaging presenter who shared her knowledge in a humorous and easy to understand way."
– Amanda R.

"When we needed insight on how to better engage with our readership online, Alison came highly recommend. Her energy is contagious and her professional knowledge runs deep. "
– Max B.

“I knew I should be watching Google Analytics but I was completely intimidated by it. As our session went along, Alison made Google Analytics easy then clear then downright intriguing. Tweaking my website has gone from a chore to an indulgent pleasure.”
– Kate B.

"Every time I dig into my analytics with Alison, I find out things I wish I'd realized sooner. I'm able to identify specific actions I can take to get more eyes on my content."
– Linda D.

Frequently asked questions

Meet Your Trainer Alison K

Hi, I’m Alison, your new website Sidekick!

Alison Knott Google Analytics training in HalifaxI’ve spent the last 11 years building websites and building businesses. I’ve worked with dozens of small business across Canada and around the globe.

I'm a Haligonian who runs workshops, webinars, speaks on stages internationally and run training sessions of all shapes and sizes.

In a nutshell: I am a business grower. And I’m not (just) talking about my own business. Thanks to a marketing career that’s taken me through print, marketing, web development and design, I have a bird’s eye view on what works in the digital world.

I’m committed to put all my experience and expertise to work for your business, too.

It breaks my heart to see people blindly put effort into their site content and design. The web was meant to be measured, and yet many people are afraid to even look at the yardstick.

As a web consultant and instructor, I’m on a mission to help site owners make informed decisions about their site. Enough with the smoke and mirrors – we’ll use Analytics and Search data instead!

It's time to measure all your hard work!

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