Your B2B audience doesn’t just need to find you—they need to feel seen by you.
That’s why our B2B marketing services center around one key principle: deeply understanding your ideal audience. Don’t just attract attention— build trust that drives engagement!
Designed for service-based consultancies and startups. Especially when your offerings are "tough to market" due to being complex, innovative, or sensitive in nature.
We focus on strategy, primarily through Audits and Action Plans. Some services include implementation, where we execute our recommendations for you. Priority support means quick answers on your preferred channel. And yes, we really do send snacks!
Go To Market (GTM) Strategy + Implementation Everything you need to enter new markets intentionally
Development and execution of a Go-To-Market Strategy or Marketing Strategy that aligns your marketing efforts with your sales goals. But we don't stop with strategy. We can also build systems that scale, optimize your existing marketing tech stack and messaging, and provide advisory support where you need it most.
Perfect for startups or consultancies preparing for rapid growth or launching into new markets.
6+ Months
GTM Strategy or Strategic Plan
Implementation
1:1 or Team Advisory
Priority Support
Snacks
2-3 Months
Audit & Action Plan
Implementation
1:1 or Team Advisory
Priority Support
Snacks
Marketing Channel Optimization Level-up your best asset; measure results; celebrate
Audit and refine one specific marketing channel to improve how you attract, nurture, and convert leads. This hands-on service starts with an audit to uncover gaps and opportunities. Then we roll up our sleeves to apply recommendation and connect it to your sales pipeline.
Not sure which channel to focus on? A Strategic Session is the perfect way to make that decision.
Perfect for teams who want to transform under-performing channels into powerful prospect gateways.
Marketing Advisor A Thinking Partner providing guidance, accountability, and momentum
Our founder Alison K works with you and your team to keep your marketing projects moving forward. From prioritizing strategies to answering tough questions on the fly, think of her as your on-call partner for thoughtful, actionable advice.
Perfect for leaders juggling priorities who need expert marketing clarity and insights.
Weekly or BiWeekly
1:1 or Team Advisory
Priority Support
Snacks
2.5 - 4 Hours
Questionnaire
Followup Support
Snacks
Strategic Sessions Cut through the noise and gain clarity fast.
Perfect for getting actionable insights on your most time-sensitive marketing challenge. You'll work 1:1 with Alison K in an online collaboration space to hash out problems and turn them into action. Whether you need help defining your ideal client profile (ICP), refining your goals, or deciding which marketing channel to prioritize, you'll leave this consulting session with clear next steps, and followup deliverables to help you achieve them.
Ideal for businesses looking for quick, expert input without project commitments.
Why choose Alison K Consulting?
We ❤ unusual, nuanced marketing issues
Sensitive subject matter? Innovative services that defy the status quo? Long, complex sales cycles? Bring it on. Our team thrives on the challenges other consultants might shy away from, turning obstacles into opportunities for connection and growth.
We’re tech-savvy strategists that give a damn
We’re the team you didn’t think existed: tech-loving marketers who can translate complex ideas and still make the process feel approachable. We've the expertise, empathy, and humor to deliver B2B marketing prospects will love. Plus we implement so you're not left fussin' with the techy bits.
Transparent pricing that doesn't nickle and dime
Our services come with fixed prices, carefully scoped to the project’s unique needs—no vague estimates, no surprise overages. We know exactly what it takes to deliver on our promises, so you’ll never pay more than the agreed price. Plus, we offer flexible payment plans, making it easy for your team to plan and budget confidently.
Multiple experts; 1 main contact; tastey snacks
We're a collective of experienced independent consultants, with projects spearheaded by B2B marketer Alison K. So you get only the expertise you need, without worrying about project management. Sector wisdom include lifesciences, social impact, HR, insurance, arts & culture, and philanthropy. PS: when you work with us, there's snacks!
The wall of Client Love
Since 2014, Alison K has been solving tricky marketing challenges for B2B brands. Now, as a collective, we’re even better together. Here’s what clients think.
Alison is one in a billion. Her brain works in such a way that she is able to process information and solve problems at light speed. She has been invaluable to our marketing and communications team. Her expertise in navigating the technical aspects of marketing, from website management to email marketing, has made our firm more efficient.
Beyond her technical skills, Alison brings a strategic mindset, nuanced understanding, and boundless energy to our weekly team meetings. Alison's guidance reduced the time spent making decisions, allowing us to focus on executing our plans more efficiently.”
- Meredith Hand, Director, Marketing & Communications
Global Philanthropic Inc. (Canada)
We were struggling with how to manage a transition of our email marketing system with some upgrades and improvements. Alison helped us to tease apart the questions we needed to spend time with, and she helped us to answer those questions as well.
We so appreciate Alison's upbeat and friendly personality, which is a huge asset when working through something that can feel as frustrating and challenging as tech and digital marketing work!
- Diane Connors, Director of Communications
Impact Organizations of Nova Scotia
The newsletter felt like a big obstacle: something I’d hated writing in the past and felt that it would drain loads of my time. The Strategic Session with Alison was so refreshing. She helped me break down what I needed to do, get clear on my focus, lean on my LinkedIn posts to avoid masses of extra work, and left me surprisingly excited to get started.”
I went from dreading the commitment to a bi-weekly newsletter to enjoying the process of writing it. Three months in and I haven't missed one yet!
- Briony Pete, Founder/Director
The Circular Life
After our SEO work with Alison K, course sales went from sporadic single units to weekly bulk purchases. Because of her SEO recommendations, our DEI training is now more accessible to employees across Canada... exceeding our initial projections!
~ Kim Scaravelli, Managing Partner
The Canadian Diversity Initiative
The biggest takeaway from our time together was Alison's ability to simplify complex strategies and guide us in creating a plan we feel confident in executing. I had numerous 'Aha!' moments, but the one that resonated most was her advice that even if you have just 20 minutes a day, engaging with your social network's content can help build your communities. Additionally, she generously provided practical tips on updating our website and leveraging our personal brands to create genuine connections.
- Co-founders Cindy, Stefanie, and Fabio,
Consoul App
From the first time I spoke with Alison, I knew I wanted to work with her. Not only is she charismatic, warm and approachable, but she is the most knowledgeable person I've met when it comes to SEO or marketing.
She was the missing puzzle piece I needed to figure out how to even approach marketing in an ethical way that aligns with my business goals. She also provided me with such incredible insights into ways I could differentiate myself from my competitors and showcase my values.
Every conversation I have with Alison feels like an "aha moment" - the amount of value I've gotten from just knowing her is invaluable!
- Deborah King,
Founder, Global Measure
I thought my challenge was SEO but Alison highlighted other key
opportunities and important areas of focus for my business, like my email list. Instead of moving straight to tactics, she aligned all of our work to help me achieve a bigger marketing vision. Our calls are the highlight of my week. I feel supported to make bigger impactful decisions, knowing Alison is there to help me action them.
- Shauna Cole,
Founder, HireDiverse.ca
Alison clearly knows what she's doing, especially when it comes to email newsletters. She took what felt like an overwhelming problem, starting an email newsletter from scratch, and gave me clarity on how to know if it made sense as a tool to help me achieve my business goals, broke things down into manageable steps to get the ball rolling, made great recommendations about tools to research and best practices, and was just so easy to talk to. Money well spent!
- Carolyn Crewe, CEO
Best Kind Consulting
Alison K connected the dots on how we share content to our target audience and measure results. Her consulting really helped simplify our messaging with stronger clarity, both through our website and social media. Her ability to field any technical or mundane questions I had in an encouraging manner helped me drill down deeper into how it all works.
- Ashley Pettipas, Operations & Digital Media Coordinator,
Festival Antigonish Summer Festival and Theatre Antigonish
We are a tiny team with a big heart and a big goal. Alison makes us look like we are a big team with a big heart and a big goal. She understood our 'uncommon' purpose and worked with us to simplify our messaging on our site and newsletters. She's educated our interns and volunteers on a variety of things that helps tell our story and attract the people we need to succeed in our goals. Alison knows her stuff; she has a bright spirit and incredible talent and intuition on how to put your web site to work for you.
- Barry Braun, Founder of The Happy Community Project
One of the biggest things Alison helped me with was creating clarity on my target market and speaking more directly to them. AND, being more authentic and letting 'Dagmar' shine through on the pages more. Alison provided a comprehensive report of my website beyond what I could have imagined. I have a clear website marketing strategy to engage my target market and drive my revenue.
- Dagmar Meachem, Business & Leadership Coach
Courage Space Coaching + Consulting
Working with Alison was a DREAM. I reached out when I was completely overwhelmed at the thought of tackling the behind the scenes of my business. I was at a crossroads of stepping into growth. Her guidance and knowledge helped me feel grounded. I’m now confident in moving forward with effective marketing systems in place… with room to scale!
Allo, I’m Alison K! Me and my roster of passionate consultants? Totally hug-worthy folk.
We get it. Marketing your innovative or sensitive B2B services can feel like walking a tightrope. One wrong move, and it might come across as pushy, tone-deaf, or just... ick. And then there's the whole piece about connecting your marketing to your sales pipeline. Can that be done in a sustainable, intentional way?
That’s why I founded Alison K Consulting: to help leaders like you bridge the gap between your brilliant offerings and the right audience. Your work deserves visibility, a filled pipeline, and greater impact.
Chattingfor 30 minutes is worth your time.
Go from "what should we do next?" to "awesome, let's do this!" Magnetically attract your ideal audience, and turn the curious into clients.