Web Consultant Alison K wearing fancy sunglasses with them slightly pulled down in cheeky wink and smile. She is in a cutout circle.

Use SEO like a PR tool to turn your brand into a star

Leap over competitors in SEO rankings and grow brand awareness exponentially in this Link Building Strategy Workshop

Have you been creating top-notch, SEO optimized content...but your site is still hearing crickets?

First, let’s congratulate you on all the hard work you’ve put into SEO’ing the heck out of your site!

You did your research and created stellar content you know dream customers will gobble up. You optimized your images. Updated your headings. Did everything in your power to get that ‘friggin Yoast SEO light to go green.

You’ve put in the work that is leagues above your competition or peers. And yet, it’s been months, maybe even a YEAR, and after everything there’s still not much to show for it. You don't have much traffic coming to your content, which means you're not making money OR creating buzz about your brand like you thought SEO would.

What the heck?!? Why isn’t it working?

WELL— there’s this often overlooked piece of the SEO puzzle. Even though it’s the least technical aspect (and the most fun, in my opinion), everyone forgets that...

Illustration of a light blue frog leaping on lilly pads with the numbers 1, 2, 3. The frog is blowing kisses at flies with cameras taking photos.

Your websites gotta create buzz via other sites in order to win Google's attention. Just like in real life!

Before you buy a product or a service, you look at reviews, right? You might even ask a friend about their experience to get an idea if you should buy or not.

Or, you read a feature about an amazing new product or service on your favourite blog, and it immediately makes you want to get it.

That’s how search engines feel about your website content, too!

Google wants to see that your website is *linked* with quality websites that show your content is relevant and amazing.

If you don’t have other sites confirming your content is great... Google won't prioritize it when your dream customers come searching for information.

Fact: There’s only 10 lily pad spots on Google’s first page, and it’s reserved for those froggies with the right kind of clout.

So... are you ready to leap towards page 1 with me?

I’m Alison K, and my workshop will teach you the right way to build links (and lasting brand relationships) that will slingshot your content from ‘unknown’ to ‘household’.

Laptop with Alison K on the screen delivering presentation live. A plant and a coffee mug are to the right.

In just 90-minutes, craft a link building strategy that will make your website IRRESISTIBLE to Google and larger audiences!

Here’s what you’ll get out of my jam-packed Link Building Strategy Workshop…

  • An accessible way to understand which links are good, and which can dash your SEO dreams
  • A step-by-step strategy you can implement immediately after the session
  • How to snatch the attention of larger and more lucrative audiences without writing 'cold emails' (gross)
  • PLUS: You’ll get an easy-to-implement workbook, & access to slides and the session recording for future use.

You deserve to have droves of dream customers and clients flocking to you

This workshop focuses on leveraging existing content you already have on your site that is ideal for SEO. It is is perfect for website owners who:

  • want to get featured by top blogs, podcasts and other spaces their dream audience hangs out on
  • outrank their competitors in search results with content they know is superior
  • or are new-on-the-scene looking to make a big splash online as soon as possible.

So stop fussing with content that's already optimized. It's time to be the big frog in your pond and leap over competitors. Ribbit!

Join me in a proactive, fun, jargon-free environment where I’ll teach everything you need for a backlink strategy worthy of the adoring fans (and sales!) your brand deserves to have.

Cost: $100+hst.

illustration of lilly pads in water

Here’s what other attendees say about my SEO workshops:

Headshot of Emily Amos smiling, with yellow background.

"We all know how important link building is in boosting our search rankings, but it can often feel like an overwhelmingly impossible task. But not anymore. Alison gave us 5 concrete, completely doable tactics we can use to start building backlinks to our sites. I really encourage you to take the Link Building Workshop!"
- Emily Amos, Founder, Uplift Content

"Alison always brings a fresh, honest perspective to her work. She's attentive to her workshop attendees and is so great at bringing concepts to ground level. Recommend!"
- Erin Trafford

“Very informative workshop! I came away with some great takeaways that I can immediately put to action and/or will in the future :)”
- Katie

There’s just one TEENY catch...

I’ve only got 8 spots available.


Well, this is a live workshop where we go through the strategy workbook in real time. You’ll receive direct feedback straight from me, your lovable-nerd SEO coach Alison K.

Plus, you'll learn valuable insights from the other 7 participants at the same time. Talk about a powerful, intimate session!

For SEO strategies like this, agencies usually charge hundreds if not thousands of dollars.

So, you’re going to want to make sure to grab your seat before they’re all gone!

Your frequently asked questions... answered!

You betcha! No pre-recorded webinars here. Or me lecturing you about things you could have Googled yourself.

It's a workshop that encourages attendee participation... we come together to focus on what matters for YOUR website, after all.

Cold email templates don't work, so I don't teach them.

My backlink strategy is about digging into opportunities you didn't know you already had, in an authentic and results-driven way.

No spammy hacks here. Just straight-to-the-point PR techniques that benefit SEO at the same time.

If you're already familiar with the basics of SEO and have already optimized your content somewhat, this is the perfect session.

It works for both established websites and new-on-the-scene.

This session addresses how to get other sites to link to yours. Through a variety of methods wrapped up in a streamlined process.

This is the least technical workshop in my series, btw! Simply come prepared ready to dive into what makes your content unique and who your dream audience is.

Sketchy backlinking tactics. Yuk.

But in all seriousness, if you're new to SEO, I recommend taking my SEO Basics Workshop first.

This session is specific to backlinking, so we won't be covering  how to optimize your site or perform keyword research.

Who the heck is Alison K, and why is she playing leapfrog in fancy sunglasses?

Alison Knott web and brand consultant headshot with illustration of lightbulb behind herKnown as everyone’s favourite hyperactive nerd, Alison K (Knott) is a Halifax-based web consultant, instructor, and international public speaker. Since 2012, she’s been raising web literacy for small business owners and nonprofits on stages across Canada and the UK.

Now she’s bringing her high-octane blend of fun and functional training to your Zoom screen.

SEO is her specialty, but it comes dovetailed along with her experience in sales, marketing, data, design and code.

Is she a "unicorn"? Nah. Alison K is a sorceress that rides unicorns. Heavy metal plays in the background while she levels up your SEO game.

If this all sounds silly… but you’re actually kinda excited… this is -exactly- the workshop you need to be in.

Cost: $100+hst.