Better B2B Persona/ Ideal Customer Profile Template
(and how to prioritize them)

Ditch the flimsy fictitious B2B personas: they're riddled with bias and assumptions. Get clarity on when your brand fits into your ideal audiences' world with a more comprehensive ICP (ideal customer profile).

Here are two templates I cover with service-based founders and marketing teams. The first uses audience research to know exactly who you're attracting and why. If you have multiple ICPs, the second template helps prioritize which to focus on.

Watch the video to get inspired, then fill out your own version with the links below: