Cover and interior pages of "Website Wins" for website conversion

Free Guide: expert advice on how to improve your website conversion

Featuring 22 experts' advice on copywriting, audience fit, design, user experience and good old fashion sales. Use this guide to cross-check your sales pages, opt-in landing pages, and blog posts.

Alison Knott web and brand consultant headshot with illustration of lightbulb behind her

I help small but mighty teams convert the curious into clients.

Alison K Consulting provides SEO and website consulting for mission-driven brands. Take your website and digital marketing from "meh" to "f-yeah!"

SEO Consulting & Training

Yes, you CAN get a piece of the Google pie like the bigger companies and brands. No tech knowledge required. Let Alison K show you how.

Website Audits & Lead Generation

Your website doesn't need a redesign: it needs TLC! Alison K works with your team to create a sustainable plan that plays to existing strengths and skills.

Digital Marketing Speaking, Seminars & Workshops

Want to raise web and marketing literacy for your audience or members? Get Alison K to inspire them on the stage or Zoom screen.

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More people need to see the amazing things you offer.

Of course... that's obvious! And you've done a lot of work to make that happen. You have the website, post to social media, maybe even have a newsletter list.

You're fortunate to have a small team who keeps all those marketing balls in the air. Maybe you're a solo entrepreneur with a few amazing virtual assistants that help you out. Or, maybe you're a tiny in-house marketing/comms team.

Your small but mighty crew is changing the world for the better, one client or customer at a time. And that's incredible.

However...

While team members are doing their best with the skills they have, there's an elephant (or two) in the room:

You feel overwhelmed on what you should prioritize. SEO? Outreach? Newsletter growth?

Your website has potential to attract more people but no one on the team knows where to begin.

You've hit the ceiling of audience reach and don't know how to expand.

Marketing isn't your forte so big picture strategy is hard. Your crew needs direction!

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Get digital marketing training and strategy where your team need it most.

What would your business or organization look like if you suddenly had a senior marketer, SEO expert and web designer *poof* added to your team?

Someone who could look from the outside-in at all your efforts, processes, and fiddly-bits you've cultivated over the years and organized them into a clear path of opportunities.

Who could support keen team members who've been asking to go deeper make decisions on their own and action them... without breaking anything.

Without having to outsource the work -or- deal with jargon-filled reports every month.

What would that look like?

More 'right-fit' prospects turning into perfect customers, clients and advocates.

More time to focus on deeper, juicier marketing initiatives with clarity.

Less time wasted on second guessing and re-inventing the wheel.

Fulfilled team members tapping into their full potential.

Others in your industry DMing you "Holy sh*t! You're rocking it!"

And your team totally will rock it. You know who you want to reach. You have the right people in place. What's missing is someone to help convert the curious.

That's where Alison K comes in.

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Happy clients with even happier ROI

"After our SEO work with Alison K, course sales went from sporadic single units to weekly bulk purchases. Because of her SEO recommendations, our DEI training is now more accessible to employees across Canada... exceeding our initial projections!"

- Kim Scaravelli,
The Canadian Diversity Initiative

"Alison K highlighted key opportunities and important areas of focus for my business, like my email list. Instead of moving straight to tactics, she aligned all of our work to help me achieve a bigger vision for my website."

- Shauna Cole,
Founder, HireDiverse.ca

"We’re so happy we chose Alison K to kick off our business conference as a keynote. Her energy and humour had the audience laughing and learning first thing in the morning."

- Michelle Champniss,
Executive Director, Sackville Business Association

What are you waiting for? There's gold in them there internet hills, and Alison K wants to help you dig it up!