How do you attract B2B prospects to your innovative or complex service… when it feels like marketing isn’t reaching them?

Partner with Alison K Consulting and transform "hard to reach" into "eager to engage"

Trusted by founders and teams at

various logos: AA Muro Insurance, The Canadian Diversity Initiative, Digital Nova Scotia, Digital Skills 4 Women+, Global Measure, Global Philanthropic Canada, HireDirverse, Impact Organizations of Nova Scotia, Sensory Friendly Solutions, Think Self Management

There’s a reason prospects aren’t ready to book a call or work with your brilliant team... yet.

Marketing to businesses or organizations is never easy. But when you offer something prospects won’t readily "raise their hand for,” things get even trickier. Especially in situations where:

Your consultancy addresses topics that prospects may hesitate to discuss publicly.

Your startup's innovation is ahead of its time, so prospects don’t yet recognize its value.

Your audience is cautious of overt sales tactics, so they require a careful approach.

Your social impact is up against the status quo, and change takes time.

So how the heck do you find and engage with them meaningfully?

Getting B2B prospects to raise their hands, especially in innovative or sensitive fields, takes time and an intentional approach. Which is generally too nuanced for B2C marketing tactics.

And yet, well-intentioned teams continue to apply B2C concepts counter-intuitive to what attracts the people they want the most. Add on the unrealistic expectation of “instant results” when you actually have a long sales cycle, and yikes! Now your team is engaging in “random acts of marketing” that leaves them burnt out, frustrated, and stuck doing things that don’t deliver.

You need a bridge—a clear path prospects can cross. One that transforms them from “we’re not sure who can help” into “we’re so glad we found you.”

Without being friggin' gross or aggressive about it.

Request a brainstorm

We love to solve juicy, unusual, nuanced marketing problems for service-based brands. So prospects raise their hands enthusiastically and book that call.

That's why we focus on working with consultancies and startups that:

Want more B2B or B2O (business-to-organization) clients without relying on RFPs.
Deserve recognition and understanding of their innovative solution.
Are ready to shake things up with bold, strategic marketing.
Are making the world a better place in spaces such as health, education, tech, and social impact.

Our clients have achieved:

Tripling online sales in 2 months by refining a single marketing channel.
Launching GTM strategies that respect market sensitivities.
Helping tough-to-reach decision-makers find them with thought leadership.
Outranking problematic brands with unique point-of-view content.
Saving $12,000 in vendor costs without losing momentum.

→ Explore the right service for your needs

Meredith Hand, Director, Marketing & Communications at Global Philanthropic (Canada)

Alison is one in a billion. Her brain works in such a way that she is able to process information and solve problems at light speed. She has been invaluable to our marketing and communications team. Her expertise in navigating the technical aspects of marketing, from website management to email marketing, has made our firm more efficient.

Beyond her technical skills, Alison brings a strategic mindset, nuanced understanding, and boundless energy to our weekly team meetings. Alison's guidance reduced the time spent making decisions, allowing us to focus on executing our plans more efficiently.

Kim Scaravelli, Managing Partner, The Canadian Diversity Initative

After our SEO work with Alison K, course sales went from sporadic single units to weekly bulk purchases. Because of her SEO recommendations, our DEI training is now more accessible to employees across Canada... exceeding our initial projections!

Co-Founders Cindy, Stefanie, and Fabio, Consoul App

The biggest takeaway from our time together was Alison's ability to simplify complex strategies and guide us in creating a plan we feel confident in executing. I had numerous 'Aha!' moments, but the one that resonated most was her advice that even if you have just 20 minutes a day, engaging with your social network's content can help build your communities. Additionally, she generously provided practical tips on updating our website and leveraging our personal brands to create genuine connections.

Allo, I’m Alison K! Me and my roster of passionate consultants? Totally hug-worthy folk.

We get it — marketing your innovative or sensitive B2B services can feel like walking a tightrope. One wrong move, and it might come across as pushy, tone-deaf, or just... ick.

That’s why I founded Alison K Consulting: to help leaders like you bridge the gap between your brilliant offerings and the right audience. Your work deserves visibility, a filled pipeline, and greater impact.

And we’re the 'no-egos-allowed' marketing crew to make that happen.

With expertise in strategy, 'anti-status quo' topics, and navigating complexity, we're uniquely qualified to elevate your B2B marketing. But what really sets us apart? Our marketing technology know-how. From CRMs and workflows to website operations and security, we’re not just strategists—we can roll up our sleeves and implement solutions others might shy away from.

→ More about the people behind the passion

people in different shapes and colours looking at a bright yellow ball

Chatting with us for 30 minutes is worth it.

Go from "what should we do next?" to "awesome, let's do this!" Magnetically attract your ideal audience, and turn the curious into clients.