Clear the noise, set a course, and get your B2B marketing shit done with a 2.5 hour Strategic Session
For consultants and founders juggling client work, team needs, and a million ideas. This is how you move forward. Fast.
Great for a consultant if:
- You're in tune with your clients and areas of expertise, but find marketing your brand harder than expected.
- Referrals are the main way you get clients but they're coming in less frequently and you need to keep or surpass your revenue goals.
- You desire a marketing that aligns with your values and is sustainable for your solo or small team setup to use.
Great for a startup founder if:
- You're rocking outbound sales, but inbound leads are inconsistent or non-existent.
- You've invested in marketing plans or roadmaps but haven't implemented them, for all sorts of reasons.
- Your competition is visible and commanding attention in your ecosystem and you want that for your startup too.
Swap months of guesswork for 2.5 hours of marketing therapy strategy. Ahhhhh. Doesn't that feel better?
This isn't a generic audit or strategy document that will gather digital dust. And it sure as hell aint a simple Zoom call. This is a focused, collaborative session designed to produce immediate, actionable outcomes. Here's why it works:
- Collaborative & Custom: We co-create a plan that aligns with your unique business context, ensuring it's tailored to your goals and resources. I do not shoe-horn you into a framework.
- Problem Solving On The Spot: We zero in on a specific marketing challenge (be it visibility, consistency, or messaging) and delve deep to find practical solutions.
- Realistic Action Plan: You leave with a concise, prioritized list of actions that are feasible within your current bandwidth.
- You Will Actually Get Shit Done: Remember that Action Plan? I'll be on your ass to make sure you start it. Progress comes from staying accountable, after all.
Alison clearly knows what she's doing, especially when it comes to email newsletters. She took what felt like an overwhelming problem, starting an email newsletter from scratch, and gave me clarity on how to know if it made sense as a tool to help me achieve my business goals, broke things down into manageable steps to get the ball rolling, made great recommendations about tools to research and best practices, and was just so easy to talk to. Money well spent!
- Carolyn Crewe, CEO
Best Kind Consulting
Step 1: Custom Experience
You complete a custom questionnaire to help identify your goals, challenges, and current marketing efforts. I then create a tailored, interactive workspace that reflects your unique business context and objectives. This is yours to keep!
Step 2: The Strategic Session
Together, we'll dissect your marketing challenges, identify opportunities, and co-create a realistic, step-by-step plan that you can start implementing immediately. And we do this all directly on the workspace mentioned in Step 1.
Step 3: Making It Stick
You'll receive an action plan prioritizing steps, and 'what you can reasonably do in a week' homework to kickstart progress. I'm going to hold you accountable Darlin', or else this was a waste of your time and money!
You're not alone in this. Hear from other consultants and founders that said "I'm done putting this off" and got the results they wanted.
After our SEO work with Alison K, course sales went from sporadic single units to weekly bulk purchases. Because of her SEO recommendations, our DEI training is now more accessible to employees across Canada... exceeding our initial projections!
~ Kim Scaravelli, Managing Partner
The Canadian Diversity Initiative
We are a tiny team with a big heart and a big goal. Alison makes us look like we are a big team with a big heart and a big goal. She understood our 'uncommon' purpose and worked with us to simplify our messaging on our site and newsletters. She's educated our interns and volunteers on a variety of things that helps tell our story and attract the people we need to succeed in our goals. Alison knows her stuff; she has a bright spirit and incredible talent and intuition on how to put your web site to work for you.
- Barry Braun, Founder of The Happy Community Project
he biggest takeaway from our time together was Alison's ability to simplify complex strategies and guide us in creating a plan we feel confident in executing. I had numerous 'Aha!' moments, but the one that resonated most was her advice that even if you have just 20 minutes a day, engaging with your social network's content can help build your communities. Additionally, she generously provided practical tips on updating our website and leveraging our personal brands to create genuine connections.
- Co-founders Cindy, Stefanie, and Fabio,
Consoul App
After our SEO work with Alison K, course sales went from sporadic single units to weekly bulk purchases. Because of her SEO recommendations, our DEI training is now more accessible to employees across Canada... exceeding our initial projections!
~ Kim Scaravelli, Managing Partner
The Canadian Diversity Initiative
Alison clearly knows what she's doing, especially when it comes to email newsletters. She took what felt like an overwhelming problem, starting an email newsletter from scratch, and gave me clarity on how to know if it made sense as a tool to help me achieve my business goals, broke things down into manageable steps to get the ball rolling, made great recommendations about tools to research and best practices, and was just so easy to talk to. Money well spent!
- Carolyn Crewe, CEO
Best Kind Consulting
We are a tiny team with a big heart and a big goal. Alison makes us look like we are a big team with a big heart and a big goal. She understood our 'uncommon' purpose and worked with us to simplify our messaging on our site and newsletters. She's educated our interns and volunteers on a variety of things that helps tell our story and attract the people we need to succeed in our goals. Alison knows her stuff; she has a bright spirit and incredible talent and intuition on how to put your web site to work for you.
- Barry Braun, Founder of The Happy Community Project
he biggest takeaway from our time together was Alison's ability to simplify complex strategies and guide us in creating a plan we feel confident in executing. I had numerous 'Aha!' moments, but the one that resonated most was her advice that even if you have just 20 minutes a day, engaging with your social network's content can help build your communities. Additionally, she generously provided practical tips on updating our website and leveraging our personal brands to create genuine connections.
- Co-founders Cindy, Stefanie, and Fabio,
Consoul App
Tough love moment: stalling isn't neutral. It has a price.
As a fellow entrepreneur (14 years!), I get that putting off marketing is easier than addressing it. You don't have to work with me, but Darlin' ya gotta do something! Because here's my prediction of where you'll be three months from now if you continue to choose "I'll deal with it later":
- You'll buy another $199 'framework', $5,000 'roadmap', or $10,000 'cohort'. But you'll still avoid doing the things they recommend.
- Despite your positive disposition, you'll feel pangs of inadequacy when you see colleagues or contemporaries getting the clients, gigs and opportunities you also deserve.
- You'll have the same (or less) monthly revenue as last quarter. You can't land new business with old habits.
You're talented, smart and capable. And you don't have to keep doing this alone. Block off 2.5 hours now to get the results you deserve later. Because you have to show and tell in order to book and sell.
Marketing yourself doesn’t have be a second-guessing spiral.
Craving a clearer way forward with support that doesn’t disappear when the call ends? Let’s talk.
- Fill out a short intake form (it pops up when you click the button). It helps me make sure this session is the right fit for you, and gives us a head start if we move forward.
- If it’s a match, I’ll follow up with a 15-20 minute call to make sure I understand your needs, and provide booking details. No pressure. No awkward sales pitch. Just clarity, right from the start.
Got questions? Here are the answers:
Then I will refund you the whole amount of the session. No questions asked.
Fair question. Many clients come to me after already working with consultants, firms or agencies. So I understand the hesitation to dive into another engagement with the likes of me Here's what sets me apart:
14 years of experience:
Grounded in empathy & ethics:
My energy is engaging and positive:
The session is tailored to your specific needs and level of marketing experience. Whether you're just starting or looking to refine existing strategies, we'll meet you where you are.
While I specialize in working with consultants and SaaS founders, the principles and strategies discussed are applicable across various service-based industries.
We can go longer, up to 4 hours. But anything shorter and we cut ourselves off too soon!
We use Miro for the session itself. It's an easy-to-use collaborative platform that has video conferencing built in. There is no cost to use your board post-session.
But for your initial call with me, we will use Zoom 😉