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Marketing Snacks: bite‑sized clarity for nuanced thinkers.

For consultants and knowledge experts whose complex work needs effective marketing… let’s keep things simple! Marketing Snacks is a bi-weekly treat in your inbox that keeps you motivated and excited to attract your best-fit clients. Drops every 2nd and 4th Thursday.

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    Nibble on these past issues to get a taste

    What the web says 'bout you; boosting LinkedIn posts; specificity | LinkedIn algo insights, better emails for consultants, and digital PR | LinkedIn reach, mediocre content and... mice? | Selling is harder; community; and… ghosting? | Marketing grants, awareness calendar, and don't give up | Two wee snacks to end the year

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    Marketing Snacks Interview Show

    Marketing Snacks isn't only a newsletter, it’s also an interview show! In each episode, I chat with folks across B2B marketing to pull out the tastiest insights and real-world advice.

    When Optimization and Perfectionism Stall Marketing (Interview with Joel Kelly)

    Always optimizing but still not getting traction? Joel Kelly explores how perfectionism, overthinking, and "go big" pressure stalls marketing success.

    Standing Out as a Small Canadian Service-Based Business (Interview with Caroline Wakefield)

    Caroline Wakefield discusses how small Canadian service-based business can stand out in its marketing with limited budgets and time.

    6 B2B ICP & Persona Mistakes And What to Do Instead (Interview with Joel Kelly)

    In this episode of Marketing Snacks, Joel Kelly joins Alison Knott to break down how founders can avoid common B2B ICP & persona mistakes.

    3 Reasons Your Brilliant Service Isn’t Getting Attention (Interview with Victoria Cowan)

    Struggling to market a complex or high-trust service? Victoria Cowan covers 3 common marketing mistakes service-based businesses make, and how to fix 'em!

    How to Audit, Simplify, and Actually Use Your Marketing Stack (Interview with Ruth Aliu)

    Feeling overwhelmed by your marketing tools? Ruth Aliu helps service-based businesses untangle their tech stack, so it supports growth!