Audit underperforming marketing and turn it into effective B2B lead generation.
Realizing your marketing isn't working like it used to is actually a smart signal.
Shifts in your audience, market, or offer are normal. Noticing underperforming marketing channels gives you the upper hand. Why? Because now you can course-correct and make better decisions instead of wasting more time and budget on tactics that no longer fit.
When your expertise is delivering a great service, mapping inconsistent marketing results to what you should fix can be overwhelming. Don't wade through it alone! Which issue seems most pressing to you?
You're active in different spaces online, but it’s not leading to conversations.
Prospects are unaware of your website, or don't take next steps when they visit.
Marketing keeps getting deprioritized, despite good intentions.
Online Presence Audit to increase visibility and leads.
Annoyed that you're managing multiple marketing channels, but not getting the engagement or interest you want? Our Online Presence Audit looks at how your messaging is showing up online, and scores that against audience relevancy linked to your sales and mission goals.
Client Testimonial
"Helped to tease out (and answer) questions about our email marketing. We were struggling with how to manage a transition of our email marketing system with some upgrades and improvements. Alison helped us to tease apart the questions we needed to spend time with, and she helped us to answer those questions as well.
We so appreciate Alison's upbeat and friendly personality, which is a huge asset when working through something that can feel as frustrating and challenging as tech and digital marketing work!" Diane Connors, Director of Communications Impact Organizations of Nova Scotia
Website Audit: skip the cosmetic refresh and fix what actually generates revenue.
After designing, auditing, and refining hundreds of websites for conversion, we know that the biggest sales opportunities are rarely "visual". Prospects book calls when your website reflects their world-view and reduces their decision-making fatigue. So we audit websites based on audience expectations that go beyond branding.
Client Testimonials
"Sporadic single units to weekly bulk purchases. After our SEO work with Alison K, course sales went from sporadic single units to weekly bulk purchases. Because of her SEO recommendations, our DEI training is now more accessible to employees across Canada... exceeding our initial projections!" Kim Scaravelli, Managing Partner The Canadian Diversity Initiative
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"We wondered: do we need to change everything about our website? If not, what aspects? We felt stuck. Alison K Consulting's Website Audit delivered. We changed a lot of the colours and contract issues. It was nice to have that direction right away. Everything in the audit and action plan was easy to understand. We didn't need to be designers or coders to apply changes that improve the experience for our community. It was a validating experience. We'd already discussed some of these issues, but now we had a framework to make decisions." Fiona Kerr, Executive Director, Halifax Pride Society
Marketing Capacity Support (Optimization & Training)
An audit is only useful if something happens next. Let us help add capacity! We help small but mighty teams move from insight to action in a sustainable way that builds confidence. We can apply recommendations, upskill staff to manage more themselves, or provide mentoring for added marketing perspective and expertise.
Client Testimonial
"Invaluable to our marketing and communications team. Alison is one in a billion. Her brain works in such a way that she is able to process information and solve problems at light speed. She has been invaluable to our marketing and communications team. Her expertise in navigating the technical aspects of marketing, from website management to email marketing, has made our firm more efficient.
Beyond her technical skills, Alison brings a strategic mindset, nuanced understanding, and boundless energy to our weekly team meetings. Alison's guidance reduced the time spent making decisions, allowing us to focus on executing our plans more efficiently.” Meredith Hand, Director, Marketing & Communications Global Philanthropic Inc. (Canada)
Want to start with a smaller project before committing to an audit?
We also offer consulting and advisory services that focus on delivering clarity in shorter sprints!
Why choose Alison K Consulting to evaluate and improve how you market your B2B services?
Your prospects aren’t debating between a red or green widget. They’re weighing a decision that involves real investment... and real change. That nuance matters when you're selling expertise. That's why our auditing approach:
Learn more about our consultants behind the work >
Squeeze more juice out of your existing marketing!
We work with for-profit and non-profit organizations that are:
- Teams smaller than 10 people;
- Revenue generating;
- Offering services that deal with nuanced, complex, or sensitive topics;
- Ready to change habits and systems getting in the way of an effective marketing/sales pipeline;
- And are changing the world for the better (themes of social impact, mental health, DEI, education, sustainability, etc);
After you submit the form, we will reach out within 3 business days to book a call.