Turn underperforming marketing channels into effective B2B lead generators.
Digital marketing audits for service providers and organizations with nuanced offerings.
Realizing your marketing isn't working like it used to is actually a smart signal.
Shifts in your audience, market, or offer are normal. Noticing underperforming marketing channels your gives you the upper hand. How? Because it gives you the chance to course-correct and make better decisions instead of wasting more time and budget on tactics that no longer fit.
Many service-based businesses and organizations get stuck in: "We know something isn’t working, but we don’t know how to fix it."
When your team’s main priority is delivering services, it’s hard to spend limited capacity deciphering platform updates, troubleshooting inconsistent results, or guessing which channels deserve attention.
Let us take this off the side of your desk with Website Audits, Online Presence Audits, and Optimization Support & Team Training
Your prospects aren’t debating between a red or green widget. They’re weighing a decision that involves meaningful investment and real transformation.
That nuance is why Alison K Consulting exists. When you’re unsure which parts of your marketing are meeting service-based expectations (but don’t want to start from scratch) our approach:
Website Audits Skip the cosmetic refresh and fix what actually generates visibility and revenue.
After designing, auditing, and refining hundreds of websites for conversion, we know that the biggest sales opportunities are rarely "visual". Prospects book calls when your website reflects their world-view and reduces their decision-making fatigue.
We assess areas such as:
- SEO and AEO: how well your site can be suggested by search engines and AI-assisted discovery.
- Lead generation: how to reduce friction so prospects reach out sooner.
- Content and messaging: whether your site clearly communicates what you do, who it is for, and why it matters.
- Accessibility: whether your site is usable and inclusive for a wider range of visitors.
- Technical sustainability: whether your website setup makes it easy for your team to apply changes, or whether it is time to bring in support.
Questions we help you answer
- Do we need a full website overhaul, or just targeted updates?
- Does our website reflect how our audience, services, or positioning have changed?
- Why is our website no longer generating leads the way it used to?
- Are there accessibility issues creating barriers for visitors?
"Sporadic single units to weekly bulk purchases
After our SEO work with Alison K, course sales went from sporadic single units to weekly bulk purchases. Because of her SEO recommendations, our DEI training is now more accessible to employees across Canada... exceeding our initial projections!" Kim Scaravelli, Managing Partner The Canadian Diversity Initiative
"We wondered: do we need to change everything about our website? If not, what aspects? We felt stuck.
Alison K Consulting's Feasibility Report for our website delivered. We changed a lot of the colours and contract issues. It was nice to have that direction right away. Everything in the audit and action plan was easy to understand. We didn't need to be designers or coders to apply changes that improve the experience for our community. It was a validating experience. We'd already discussed some of these issues, but now we had a framework to make decisions." Fiona Kerr, Executive Director, Halifax Pride Society
Online Presence Audit Audit your visibility, optimize your efforts.
You may be posting on LinkedIn, sending newsletters, refining your messaging, and trying to keep up with changes in your market — all while wondering which efforts are actually helping, which are draining capacity, and what your audience is really responding to.
Our Online Presence Audit & Optimization looks at how your organization is showing up across key channels and touchpoints, with a focus on audience relevancy and ability to make it safe and easy for them to engage with your content.
We assess areas such as:
- Competitor Analysis Audience Research: Understand what your audience is noticing, comparing, and responding to so your marketing reflects real decision-making, not assumptions.
- LinkedIn Audit: Review your company page, team profiles, and content approach for credibility and lead generation opportunities.
- Email Marketing: Assess list growth, content, and nurture strategies.
- Google Ads Audit: Evaluate campaigns, targeting, and landing pages to improve performance and save on budgets.
- Authority-Building Audit: Review how you use speaking engagements, podcasts, seminars, workshops, and guest opportunities to grow your audience size and build authority.
Questions we help you answer
- Are we showing up clearly and consistently across the channels that matter most?
- What is our audience actually responding to right now?
- Where are we overinvesting, underinvesting, or creating unnecessary effort?
- How can we improve LinkedIn, email marketing, and audience messaging so they work together more effectively?
- What should we keep doing, change, or stop altogether?
Helped to tease out (and answer) questions
We were struggling with how to manage a transition of our email marketing system with some upgrades and improvements. Alison helped us to tease apart the questions we needed to spend time with, and she helped us to answer those questions as well.
We so appreciate Alison's upbeat and friendly personality, which is a huge asset when working through something that can feel as frustrating and challenging as tech and digital marketing work!" Diane Connors, Director of Communications Impact Organizations of Nova Scotia
Marketing Optimization Support & Team Training Turn recommendations into meaningful action that fits your capacity.
An audit is only useful if something happens next.
We’re here to help small teams move from insight to action in a way that feels realistic, supported, and sustainable. Because for many organizations, the challenge is not just knowing what to improve. The next hurdle is finding the time, skills, and systems to make improvements stick. Let us help add capacity!
How we support your team
- Apply recommendations for you.
- Train your team on gaps they have so they can maintain and build on the work with confidence.
- Create clearer systems, workflows, and priorities for ongoing marketing efforts.
- Provide marketing advisory over 3, 6, or 12 months to respond to results and new opportunities as they arise. This is a fit for teams without formal marketing leadership, or for supporting in-house leaders at capacity.
Questions we help you answer
- What should our team handle internally, and where do we need outside support?
- How can we implement these recommendations without overwhelming staff capacity?
- What does our team need to confidently maintain this work going forward?
Invaluable to our marketing and communications team
"Alison is one in a billion. Her brain works in such a way that she is able to process information and solve problems at light speed. She has been invaluable to our marketing and communications team. Her expertise in navigating the technical aspects of marketing, from website management to email marketing, has made our firm more efficient.
Beyond her technical skills, Alison brings a strategic mindset, nuanced understanding, and boundless energy to our weekly team meetings. Alison's guidance reduced the time spent making decisions, allowing us to focus on executing our plans more efficiently.” Meredith Hand, Director, Marketing & Communications Global Philanthropic Inc. (Canada)
Why service-based teams choose Alison K Consulting
We ❤ the tricky stuff
Sensitive subject matter? Innovative services that do not fit the usual mould? Long, layered sales cycles? Yes, please. Our team does some of its best work on the kinds of marketing challenges other consultants tend to avoid, helping turn complexity into clearer opportunities for trust, connection, and growth.
Straightforward pricing
Our services are offered at fixed prices and scoped to the needs of each project, so you get clarity from the start. No vague ballparks, no creeping extras, and no unexpected invoices. We know what it takes to deliver strong work, and we price accordingly. Flexible payment plans are also available to make budgeting easier.
Specialist support, one point of contact, tasty snacks
We are a collective of experienced independent consultants, led by B2B marketer Alison K. That means you get the right expertise for the job without the hassle of managing multiple people yourself. Our team brings experience across life sciences, professional services, social impact, HR, insurance, arts and culture, and philanthropy. And yes, we are serious about the snacks.
Let's squeeze more juice out of your existing marketing!
We work with both for-profit and non-profit organizations offering services that are:
- Revenue generating;
- Offering services that deal with nuanced, complex, or sensitive topics;
- Ready to change habits and systems getting in the way of an effective marketing/sales pipeline;
- And are changing the world for the better (themes of social impact, mental health, DEI, education, sustainability, etc);
After you submit the form, we will reach out within 3–4 business days to book a call.