Are you a solo knowledge expert juggling client work, big dreams, and a million marketing ideas?
Hats off to you! Being a soloist is incredibly rewarding because you get to improve businesses and lives through your expertise… all on your own. While that sounds simple on the surface, building a business around your expertise can be harder than expected. Especially when you're trying to squeeze marketing and sales in between client work.
Unless you're happy waiting for referrals to land in your lap, you know you need to market your expertise to attract new business.
The problem? Marketing isn't your zone of genius. And you gotta figure something out because...
You understand your potential clients' needs, but marketing to them has been harder than expected.
Referrals and word of mouth are your main source of clients, but they're becoming less reliable.
You know you'd stop ghosting your own marketing if you had a plan that matched your values and capacity.
You wish you had a marketer by your side that cared about outcomes as much as you do. It's lonely as a soloist!
Thankfully, you don't have to figure this out on your own...
Marketing Clarity Sessions are for soloists who want to do their own marketing, but with an expert by their side.
Know what's priority, what needs to get done, and have the confidence to do it. This is because you'll work 1:1 with a marketer specializing in B2B services requiring a nuanced marketing approach.
Clarity Sessions are highly custom person to person, but here are some examples of goals to achieve, and what we actually did about them:
- More consistent discovery calls = refined positioning and used it to improve website and content.
- Focus on a specific/new client or service = stopped irrelevant activities, did market research, and applied findings to a new sales page.
- Diversify how people find you = choose SEO/AIO, started a blog, and recycled that content to write guest pitches.
- Increase newsletter subscribers = revamped its landing page, created a new lead magnet, and suggested it naturally in DMs.
"It's like a business therapy session!"
I’ve taken two Clarity Sessions as well as monthly advisory with Alison. These have allowed me to gain insights and a new perspective not just on my newsletter strategy, but on my business strategy as a whole. I’ve been able to focus my energy in the right place and create more mental space by removing thoughts, ideas, and tasks from my mind. It's like having business therapy sessions!
- Geneviève Retzlaff, Founder and CEO
Grow Better Together
Decide + Plan + Do = Success. Here's how Marketing Clarity Sessions take you from "oh no" to "hell yeah":
#1 Get everything living rent free in your head outta there!
Before we meet, I send you a questionnaire where you can unload all your hopes, marketing efforts, and questions. I sort through it all and identify the priorities worth focusing on... and the things you can finally stop worrying about.
Clients tell me filling it out is surprisingly cathartic.
#2 Choose the right marketing project(s) that land more clients.
No more vague ideas, waiting for perfect timing, or juggling too many things at once. Together, we'll choose the marketing projects that fit your current capacity and will attract your best clients now.
This is where we connect your business goals with what motivates your ideal audience to reach out.
Clients joke this part feels like "biz dev and marketing therapy."
#3 Stick to it with an Action Plan
If your package includes it, I turn everything we discussed into a practical 30-Day Action Plan. The short sprint is intentionally designed for soloists: focusing on what you can actually accomplish sooner than later (and then put on repeat). You'll build stronger biz-dev habits, respond to results faster, and know exactly what needs to get done and how to go about it.
Clients love how easy it is to follow, even if marketing isn't their thing.
#4: Stay accountable with feedback and motivation to get shit done.
Sticking to a marketing plan is a hell of lot easier when you have a sidekick. Through regular async and/or live check-ins, I'll help you stay on track with with Advisory & Accountability. Get feedback, brainstorming, reminders, and pep talks as you need 'em so you're never left spinning your wheels.
Clients say this is what turns good intentions into real results.
Now that you've got the gist of it, which level of marketing clarity do you need right now?
"Get Unstuck" Clarity Package
$800+hst
Get traction and accountability on that one marketing project you've been meaning to prioritize since... forever.
"Pick & Action" Clarity Package
$2,500+hst
Know which marketing projects land more clients and the exactly steps to make 'em happen. Finally, a clear plan!
"Extra TLC" Clarity Package
$4,700+hst
Throw extra gas onto your client acquisition fire with more involved advisory and an extra Clarity Session. Yowzah!
Payment plans are available! My guarantee: If you're not satisfied with your experience after our Clarity Session, I'll provide a full refund within 7 days notice for "Get Unstuck" and 14 days notice for "Pick & Action" and "Extra TLC".
See what other soloists with the same limited time and energy as you have been able to achieve with my support
"My marketing studio was growing at a rate where I wanted to proactively refine my offerings and how I marketed them. Working with someone who would be supportive but also ‘give it to me straight’ was important to me, and Alison delivered!
My confidence in business development has increased because she detangled things in my head into a vision I could get behind. We covered positioning, ideal client types, and aligned them to my vision. She then helped me stick to that vision with small but achievable daily goals, giving feedback on assets I created, and checked in lots to make sure I stayed on track. From start to finish, the experience was so supportive, surprising and enlightening!”
- Meg Stewart, MEG MEDIA
"I approached Alison K to help transition from a client-heavy private practice into a more balanced business model that includes paid speaking and facilitation engagements. I wanted help engaging meaningfully and productively with platforms like LinkedIn. I needed help navigating from my clinical space to a digital space. Alison translated my big ideas into manageable steps that made sense and felt good to action. She kept me focused and accountable, while also providing the space to grow and experiment.
Within the 3 months we worked together, I hit important markers for me: I attracted and connected with quality speaking leads in highly niche and specialized spaces; I had content get 10k+ impressions on LinkedIn ahead of my 5-week program; and I was invited on podcasts and facilitation engagements from organizations I would never have been visible to without this work. But the biggest win for me working with Alison? The confidence she’s given me to challenge myself online, and attract the people I want to help and work with the most all while remaining professional and authentic."
- Dr. Alia Offman, Evidence-based speaker, trainer and therapist integrating mindfulness, psychology, and psychedelics—where science, spirituality, and plant molecules meet.
"As my startup was gaining traction, I saw an opportunity to focus our email marketing strategy on champions and experts in the field that support our ecosystem. I had an existing list and opt in, but they were more geared towards parents and schools.
Alison helped me decide how to handle the transition in way that honoured both audiences. Then we tweaked landing page messaging, opt in experience, and how to reach out to get started on list growth. I know that feedback was worth it, because I doubled newsletter signups in under 60 days! Alison is a true accelerator for founders!"
- Priya (Singh) Tronsgard, founder of Edify
Alison reminded me—beautifully—that one meaningful connection can be more impactful than a thousand likes. That insight was such a gift I’ve been passing it along to colleagues whenever I can, especially when their work is as nuanced and intersectional as ours is at Pride at Work Canada. She kept me grounded during our session, constantly bringing me back to the question: Who is this really for?
With her encouragement, I finally rewrote my LinkedIn profile in a way that actually felt like me after months of dragging my feet because I thought I had to fit in.
- Colin Druhan, Executive Director
Pride At Work Canada
"Alison clearly knows what she's doing, especially when it comes to email newsletters. She took what felt like an overwhelming problem, starting an email newsletter from scratch, and gave me clarity on how to know if it made sense as a tool to help me achieve my business goals, broke things down into manageable steps to get the ball rolling, made great recommendations about tools to research and best practices, and was just so easy to talk to. Money well spent!"
- Carolyn Crewe, CEO
Best Kind Consulting
"The newsletter felt like a big obstacle: something I’d hated writing in the past and felt that it would drain loads of my time.
The Strategic Session with Alison was so refreshing. She helped me break down what I needed to do, get clear on my focus, lean on my LinkedIn posts to avoid masses of extra work, and left me surprisingly excited to get started.
I went from dreading the commitment to a bi-weekly newsletter to enjoying the process of writing it. Three months in and I haven't missed one yet!"
- Briony Pete,
Founder, Circular Life
As a fellow soloist (15+ years!) I understand the urge to put off marketing. But that choice isn't neutral... it has a price.
Hey Darlin', Alison K here. As a seasoned B2B entrepreneur, I get that putting off marketing is easier than addressing it. You don't have to work with me, but ya gotta do something, and be held accountable to see it through! Because here's my prediction of where you'll be three months from now if you continue to choose "I'll deal with marketing later":
- You'll buy another $199 'framework', $5,000 'roadmap', or $10,000 'cohort'. But you'll still avoid doing the things they recommend.
- When you see colleagues getting the business you want, a part of you wonders if you’re even cut out for this entrepreneurial stuff. (I believe you are, btw!)
- You'll have the same (or less) revenue as last quarter. You can't land new business with old habits.