B2B Marketing Speaker Alison Knott
Inspiring founders and teams to do more with what they already have through high-energy humour
Are your members asking for webinars that help them do more with their B2B marketing without being technical?
Running a conference and want a woman in marketing who keeps audiences engaged and laughing instead of thumbing through their phones?
Does your cohort or mastermind want a guest marketing expert that tells it like it is, answer any AMA thrown at them, AND give plenty of take-home goodies?
Then you need to book Alison Knott, pronto!
Custom virtual workshop for small arts organizations across Canada
"We asked Alison to put together a workshop focusing on successful website design specifically for smaller arts and culture organizations. The target audience was organizations who are pressed for time and not necessarily experienced in coding. Her suggestions were very helpful and manageable, even for beginners.
She also hosted a follow-up session where attendees could come back to her with their specific questions. The response was incredible! Alison really listened to each concern and answered questions thoroughly and thoughtfully. Her passion truly shows through all her work and her energy brings joy to the space!"
- Director of Programming, artsvest program at Business / Arts
Helping your audience grow their business, while laughing their asses off doing it.
Alison K (Alison Knott) is an international speaker who uses the world’s weirdest analogies to make B2B marketing for founders, business owners, and organizational leaders make sense. Her presentations are an unusual blend of high-octane enthusiasm and actionable how-tos, because when learning makes you laugh, it sticks.
Alison believes in training that’s ethical, manageable and effective. Ethical marketing is Alison’s activism; she throws all her expertise in audience research, LinkedIn, sales pipelines, SEO, email marketing, customer research and content optimization behind it, to help caring businesses reach more people and do more good.
In addition to running her own B2B marketing consultancy and public speaking, Alison has held teaching positions at NSCAD University and NSCC IT Campus, mentoring hundreds of students about design and the web. A proud queer woman in tech, Alison produced Atlantic Canada's first WordPress conference and Meetup. She holds/has held advisory roles for national cohorts such as Lab2Market (Founders Counsel), Artsvest Mentoring Program, The Forum, Grow Now, and Digital Skills For Women+.
Years of being the extroverted, energetic, geeky kid have paid off. Now it’s your turn to find out what your team or members can achieve when geeky meets cheeky!
Business Conference Keynote
"We’re so happy we chose Alison K to kicked off our small business conference. Her energy and humour had the audience laughing and learning first thing in the morning. As promised, Alison delivered an accessible blend of action items and marketing wisdom anyone could benefit from, no matter what stage of business they were at. We wholeheartedly recommend having her start (or end) your event, because her passion for thriving online truly energizes a crowd."
- Michelle Champniss, Executive Director,
Sackville Business Association
Custom Workshop Series Via Zoom
"We approached Alison K to create a custom series on Google Analytics for museum professionals and we were absolutely delighted with the results! Alison’s enthusiasm made for really engaging sessions. Participants were able to take what they learned in the sessions and apply it directly to their work! A wonderful experience all around!"
- Brendan Cull, Content Creation & Technology Manager
Ottawa Museum Network
Your audience will NOT fall asleep during a session!
“We’ve had Alison K run webinars for our Self-Employment Program, which support business start ups in a variety of industries. With this diverse set of attendees, Alison combines accessible marketing concepts with energy and empathy. She also provides on-the-spot insights for anyone wanting to dig deeper on the topic through their unique situation. This is what helps make things stick for our clients, and why we keep having her back.”
- Josée Dulong, Business Advisor, CBDC Digby Clare
“Alison K gave a marketing essentials workshop to one of our Grow Now cohorts, which is a virtual accelerator targeted at female-led tech companies. What we appreciated about her content was how it applied across the different industries and stages of growth that makes our cohort unique. Her delivery was warm and enthusiastic, which makes a big difference when you want concepts to stick and resonate. Alison also provided hands-on activities that helped participants think about the purpose behind their marketing, before getting too far into tactics. She is as advertised!”
-Tamasha Fernando, Project Lead, Center For Women In Business
"Members at our coworking space enjoyed Alison K's energenic talk on audience research. You know it was well received when some stayed to continue a discussion on the topic instead of hurrying back to their desks. The talk created a moment for founders to share their experiences, and that's what our space is all about!"
- Aleema Khan, Community Manager,
Huddle Sharespace, Scarborough
"You think webinars are boring? Then you haven’t had the pleasure of participating in one of Alison’s presentations. Her enthusiasm is infectious, and her advice is always actionable. So get inspired, get practical, and get solutions from the remarkable Alison Knott."
- Elijah van der Giessen, TechSoup Connect BC Chapter
"We had the pleasure of Alison speak to our Digital Skills for Women+ cohort, a program for women and gender diverse folks looking to learn about the tech industry. Alison’s vibrant presentation on SEO was informative and in-depth while simultaneously clear and accessible to a group of beginners. She engaged the participants throughout, instantly connecting with them and made them feel seen. And the most incredible part - she did this all virtually! Five stars!"
- Ila Jay, Project Coordinator with Digital Skills for Women+
"We had Alison K present a number of seminars to our members about online marketing during the pandemic. Her content is accessible and actionable, with fruitful Q&A sessions. We appreciate Alison's energy and ability to tailor the presentations to the audience."
- Nick Fry, Manager Business Development, Tourism Nova Scotia
"Alison K delivered seminars and webinars for both our own members and programming partners across the province. Her blend of humour, expertise and genuine enthusiasm really resonates with audiences. Her professionalism as a speaker has made it easy for us to plan events both in advance and short notice. We highly recommend Alison K!”
- Digital Nova Scotia
“Out of the 30 incredible speakers we have hosted this semester, Alison K had to be one of the best we had brought an unmatched energy into her presentation, it only made me want to listen more. Her presentation was simple, digestible and honestly, inspiring for all our creative students.”
- Adam Khamis,
Project Coordinator, Skills, Development and Training,
Saint Mary's University Entrepreneurship Centre
"Alison delivered one of the most entertaining and informative webinars to our group of small independent business owners that I've ever attended! Full of effective and doable, digital marketing tips without the jargon and overwhelm. Super accessible with so many actionable takeaways for small business owners. Highly recommend!”
- Melanie Little, vLife CEO & Co-founder
Marketing podcast guest appearances
More Than A Few Words
More Perfect Marketing
Episode 184: The Value Of Research From Conversation To Conversion with Alison Knott
The Designer Practice Podcast
Episode 13: Ethical Marketing and Private Practice with Alison Knott
Imperfect Marketing
Sell From Love the Podcast
All Hands On Tech
The Nonprofit MBA
SEO for Nonprofits: How to Get Free Advertising, Featuring Alison Knott
The Workshop Weekly Podcast
Need a Strategic Plan for Your Website, SEO and Google Analytics? Listen to this.
Clients From Hell Podcast
Why now is the time to help: Alison K's guide to freelancing in COVID-19
Clients From Hell Podcast
Find Your "Helen": Alison K and how to recognize your ideal client.
Other speaking appearances
SEO Brunch, Craft East Buyer's Expo, NetSquared Vancouver, Tourism Nova Scotia, Digital Nova Scotia, Ignite Labs, Digital Skills For Women, Atlantic Technology Summit, WordPress North East (UK), Boston, Web Unleashed, Truro & Colchester Chamber Of Commerce, Social Media Day Halifax, BlogJam Atlantic, WordCamp Montreal, Halifax, Ottawa
B2B marketing presentations and workshops your audience will love. Especially if they're into bad puns.
Known as everyone's favourite hyperactive marketing nerd, Alison K enables your audience to achieve marketing in a way that feels good to them. Armed with humour and insight, she leaves attendees stoked that they attended your event and ready to take action.
Sure, she's known to swear on stage. Or make a business metaphor using farts. But that's because she's the genuine deal that embodies effective marketing that turns heads and gets brands noticed.
Don't you want someone like her inspiring your audience instead of some safe snooze-fest, anyway?
Of course you do! Here's a selection of topics she covers:
Alison K at Social Media Day Halifax 2023. Photo Credit: Ashley Field
Get Outta Your Own Butt: easy audience research for awesome content (signature talk)
The list seems endless in terms of what you have to put online to get the attention of your ideal audience. Butt… what the hell should you actually spend time and creative energy on? Join Alison K, everyone’s favourite hyperactive marketer, as she shows you the magical world of *~Audience Research~*. Reverse-engineer what your customers and clients crave, and start creating marketing content in a sustainable way. It’s time to stop throwing spaghetti at the walls, and instead:
- Save creation time with research
- Escape the “what the hell do I create next” trap
- Explore free and low-cost ways to truly understand what your audience values
- Uncover ways to collaborate with other brands to amplify your own brand growth
Boldly LinkedIn: move from “some stranger on LinkedIn” to “a fantastic person we need to have a call with”
LinkedIn is a triple threat platform: networking, social media, and sales space. But most B2B business are treating it like the breakroom corkboard. It's time to take advantage of what LinkedIn has to offer to bridge the gap between marketing and sales.
This seminar is in two parts: profile + posting techniques, and prospecting + pipeline management. Both are needed if your brand is serious about turning strangers into perfect-fit prospects.
1:1 LinkedIn profile reviews can also be added as part of the seminar package.
Making Pitching Possible: an earned media workshop
You wrote the post, designed the one-sheet, tabulated the data, or created a compelling case study. But how do you get it in front of more eyeballs? Alison K will go over the power of audience research and how reaching out to other brands boosts awareness!
Participants workshop with Alison in real-time to come up with a plan (who > what > when > how) when pitching for
- Content guesting such as podcasts and blogs
- Content swaps such as newsletters, social media, or seminars
- In-kind collaborations such as sponsorships
Lead Magnet Magic
Turn your under performing lead magnet into the MVP it was meant to be. This turbo-charged strategy session looks at multiple aspects of your lead magnet – how people find it, how to convince them to sign up, and what happens after they do.
By the time you’re done, you’ll know exactly:
- What you need to communicate the true value of your lead magnet
- How to promote it across different marketing channels
- How to measure results in a simple but effective way aligned with your goals
Marketing Session For Startup Cohorts & Accelerators
A practical,founder-friendly workshop designed to equip startups with the essentials for reaching and growing new audiences. Participants get to define their Ideal Customer Profile (ICP), learn about audience research techniques like listening tours, and explore marketing beyond just tactics—it’s about strategy! They’ll discuss real examples, try out tools like SparkToro, and gain insights into measuring success with key performance indicators (KPIs). This isn’t just a presentation; it’s an interactive experience where founders leave ready to build a strategy tailored to their goals.
