When your work is nuanced or complex, the right B2B clients won't come from surface-level marketing.
Alison K Consulting helps consultants, therapists, and knowledge experts attract dream clients... without selling out or burning out.
Trusted by business owners, founders, and teams at
There’s a reason prospects aren’t ready to book a call or work with you... yet.
Choosing to serve businesses, organizations, or institutions is a powerful way to create impact as a knowledge expert. It also comes with unique marketing challenges! When you offering something people won’t readily "raise their hand for,” it's easy to feel like your message is getting lost or landing flat. Especially in situations where:
Getting B2B prospects to raise their hands (especially in nuanced spaces) requires a steady, trust-building approach that most B2C tactics simply aren’t built for. Without that, even the most well-meaning efforts can turn into scattered marketing that burns you out without bringing in the right clients.
So how the heck do you market your expertise in a way that attracts, influences, and converts dream clients?
Shift from trying to “convince and promote” to creating clarity and recognition. Then the right people can easily see you’re the one who understands their world best.
That means your marketing can't just explain what you do. It must reflect how your audience thinks, what they’re navigating, and what they truly need in a partner. This is essential when your work is nuanced, ahead of its time, or requires careful buy-in across a team. When it comes to selling expertise, what earns trust is thoughtful communication that makes people feel seen, safe, and confident about choosing you.
And that’s exactly what we help clients do: become the clear, confident choice for the people they’re meant to serve.
We love to solve juicy, unusual, nuanced marketing problems for service-based soloists and small teams. So prospects raise their hands enthusiastically and book that call.
That's why we focus on working with consultants, therapists, and knowledge experts who:
- Want more B2B or B2O (business-to-organization) clients without relying on RFPs and referrals.
- Want more recognition of their innovative work.
- Are ready to step into bolder, more strategic marketing.
- Are making the world a better place in spaces such as health, education, tech, and social impact.
Our clients have achieved:
- Tripling online sales in 2 months by refining a single marketing channel.
- Doubling their email marketing list in under 60 days.
- Booking speaking and facilitation gigs from LinkedIn (with no ads or gross DMing).
- Launching GTM strategies that respect market sensitivities.
- Helping tough-to-reach decision-makers find them with thought leadership.
- Outranking problematic brands with unique point-of-view SEO content.
- Saving $12,000 in marketing vendor costs without losing momentum.
Allo, I’m Alison K! Me and my roster of passionate consultants? Totally hug-worthy folk.
I founded Alison K Consulting to help experts like you—consultants, therapists, and deep thinkers—reach the people who need your skills the most, without compromising your values or flattening your message.
What makes us different? We don’t just give you a plan. We help you shape the kind of marketing you can actually live with. The kind that honours the complexity of your work, your capacity as a soloist, and your desire to build trust without selling out.
