Alison K's Digital Marketing Blog
Articles to help small but mighty digital marketing teams convert the curious into clients. Free of jargon whenever possible. Bad puns can't be helped.
- All Topics
- Analytics
- Branding
- Email Marketing
- Marketing
- Other
- SEO
- Web
How to get marketing funding as a Canadian service-based business or startup
How to get marketing funding as a Canadian service-based business or startup can seem overwhelming. So I’ve created a list of grants and tips to help you grow!
Read It How To Convert Email Marketing Into Sales For Service-Based Businesses (With Examples)
How can you convert your email marketing when you don't sell something that’s easy to buy? Let’s discuss the "Wow > Nurture > Sell" method!
Read It How To Grow Your Email List As A Service-Based Business
Increase the visibility of your newsletter to grow your list as a service-based business. I cover everything from where to put a signup form on your website to how you can get other brands to promote your lead magnet.
Read It How To Tell Digital Marketing Is Working (Examples And Templates)
Seeing a clear line between your marketing efforts and results can be fuzzy. In this article, uncover how to set marketing goals, what good marketing results are, and how to measure them!
Read It How to Find Your Target Audience Online (on social media, Youtube, podcasts, and more)
Wondering how to find your target audience online? Let’s dive into a cool tool that can help you find them, no matter where they hang out.
Read It Create Better Marketing Personas with Client Interviews
Creating a marketing persona without interviewing clients leaves a lot of opportunities on the table. I explain why interviews make the best personas, with tips and examples!
Read It Featured on The Nonprofit MBA Podcast: SEO for Nonprofits – How to Get Free Advertising
With the help of SEO, nonprofit organizations can generate more traffic that can be converted into donors or volunteers. Check out this episode of The Nonprofit NBA Podcast where I talk with host Stephen Halasnik about how nonprofits can use SEO to get free advertising to be on the front foot.
Read It Google My Business Posts: The Missing Piece Of Successful Marketing Distribution
Let's dig into what you need to know about Google My Business posts, why you should be giving them a try and how they fit into a larger content distribution strategy.
Read It Earned Media + Content Distribution: Grow Awareness by Leveraging the Audiences of Others
Small audience? No problem! Find out how combining earned media and content distribution can grow awareness and conversions no matter what size your following, newsletter list or fan base.
Read It Want to Increase Brand Awareness? Use SEO as a PR Tool!
SEO can be used as a PR tool! In this article I cover how they are similar, and 5 ways you can turn your existing content into amazing PR exposure... while increasing your ranking at the same time.
Read It Google Ads for Small Business: a primer
Using Google Ads for a small business can seem like a daunting marketing strategy. However, I have seen remarkable ROI this tool can give, in the hands of the right person. So I interviewed Matt Whalen for a mini primer for those of you who want to know if Google Ads is right for you.
Read It Keywords vs Hashtags vs Tags vs Categories: What Matters for SEO
Keywords, hashtags, tags and categories are some of the most powerful tools you can use to get your content noticed online. But do they matter in terms of SEO? How do you get in front of your audience beyond social media or paid advertising? I'll break it all down, with examples!
Read It SEO Myths You Might Still Believe
Do you believe any of these 7 SEO myths? It's true that SEO is rather convoluted, but sometimes misinformation persists. Find out the truth about duplicate content, alt tags and more!
Read It Where To Get a Privacy Policy Template for Your Canadian Website
Where do you get a privacy policy template if you have a Canadian Website? I recommend the templates from Online Legal Essentials instead of using a free generator. I also cover why you need a privacy policy and how to use it.
Read It Why Websavers is the Best Canadian WordPress Hosting
You deserve the best WordPress hosting going. Let me tell you, there are a lot of friggin crappy hosts out there! This article has been designed around what I have experienced to be important factors in choosing a WordPress host and why that host is Websavers.
Read It My Picks for the Best Business Books of 2023
My picks for the best business books that are inspiring, funny and relevant for business owners doing it all. A great book is always there, ready to inspire and teach. Includes Canadian authors!
Read It How to Drive Free Traffic to Your Blog with SEO
Getting eyeballs on your amazing content is essential as a service-based business. But how do you do that when you’re running the whole show? SEO to the rescue!
Read It How to Use UTM Parameters for Traffic Growth
How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!
Read It Fiddling With Your Website Is Ruining Your Chance Of Success
Your time and energy as a website owner is precious. Here are some questions to ask to determine what's important to work on. A bit of a rant, but I do it from a place of love.
Read It Should You Get Monthly WordPress Maintenance? Hell Yes.
Monthly WordPress maintenance. The service many small business owners put off, only to regret later. I interviewed Allison Woad to tell you in her own words why it’s so important. And, you know, cut the jargon crap and just explain to us how it all works.
Read It Why Small Business Owners Can’t Ignore Their Websites During Covid-19
It is not business as usual right now. Small business owners are pausing or evaluating their systems. The great news is that service-based businesses are in a unique situation to help through their expertise.
Read It Quick Ways to Freshen Your Website for the New Year
Freshen your website for the New Year. It's easy, and I promise to keep it to only four items, one of which is a two-second item. Remind yourself to visit this post every 364 days 😉
Read It Profitable Copywriting and Google Analytics Data: a Match Made in Heaven
How can you tell if your content is converting? How do you know if the words you’re using are resonating with the right audience? This post gets an extra dose of expertise as I’ve invited Adriana Tica of iDunn to weigh in on this subject.
Read It When Should You Install Google Analytics? NOW.
Installing Google Analytics can seem daunting. Or maybe you're unsure if now is the right time to do it. Let me put it into perspective...
Read It 6 Reasons Your Non-Profit Needs WordPress Training Now
Your non-profit website is your face to the public. Donors, volunteers, clients, the media, and grant organizations evaluate doing business with you based on what they see. Is it one of your most important yet neglected asset?
Read It