Alison K's Blog
Articles to help you do more with your brand, website and marketing. Free of jargon whenever possible. Bad puns can't be helped.
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Google My Business Posts: The Missing Piece Of Successful Marketing Distribution
Let's dig into what you need to know about Google My Business posts, why you should be giving them a try and how they fit into a larger content distribution strategy.
Read It Earned Media + Content Distribution: Grow Awareness by Leveraging the Audiences of Others
Small audience? No problem! Find out how combining earned media and content distribution can grow awareness and conversions no matter what size your following, newsletter list or fan base.
Read It My Business Services Are Changing – Should I Rebrand? A Rebrand Consultant Offers Insights With Example Scenarios.
If your services are changing - should you rebrand? The answer isn’t always as simple as you might want. I share my expert insight into common business shift scenarios and the best brand approach to take.
Read It Want to Increase Brand Awareness? Use SEO as a PR Tool!
SEO can be used as a PR tool! In this article I cover how they are similar, and 5 ways you can turn your existing content into amazing PR exposure... while increasing your ranking at the same time.
Read It Google Ads for Small Business: a primer
Using Google Ads for a small business can seem like a daunting marketing strategy. However, I have seen remarkable ROI this tool can give, in the hands of the right person. So I interviewed Matt Whalen for a mini primer for those of you who want to know if Google Ads is right for you.
Read It Keywords vs Hashtags vs Tags vs Categories: What Matters for SEO
Keywords, hashtags, tags and categories are some of the most powerful tools you can use to get your content noticed online. But do they matter in terms of SEO? How do you get in front of your audience beyond social media or paid advertising? I'll break it all down, with examples!
Read It SEO Myths You Might Still Believe
Do you believe any of these 7 SEO myths? It's true that SEO is rather convoluted, but sometimes misinformation persists. Find out the truth about duplicate content, alt tags and more!
Read It Where To Get a Privacy Policy Template for Your Canadian Website
Where do you get a privacy policy template if you have a Canadian Website? I recommend the templates from Online Legal Essentials instead of using a free generator. I also cover why you need a privacy policy and how to use it.
Read It Why Customer Interviews Make The Best Personas For Rebranding
When rebranding, companies creating customer persona based on their own experiences miss out on opportunities interviewing actual customers unearths. I explain why customer interviews make the best personas for rebranding, with tips and examples!
Read It Why Websavers is the Best Canadian WordPress Hosting
You deserve the best WordPress hosting going. Let me tell you, there are a lot of friggin crappy hosts out there! This article has been designed around what I have experienced to be important factors in choosing a WordPress host and why that host is Websavers.
Read It The Purpose of Rebranding: Do You Need to Make the Shift?
Wondering about the purpose of rebranding and if it’s right for your business? This is my guide to decide if you need a brand refresh, rebranding or positioning. With examples and questions to ask to help you make the right decision.
Read It My Picks for the Best Business Books of 2022
My picks for the best business books that are inspiring, funny and relevant for business owners doing it all. A great book is always there, ready to inspire and teach. Includes Canadian authors!
Read It How to Drive Free Traffic to Your Blog with SEO
Getting eyeballs on your amazing content is essential as a service-based business. But how do you do that when you’re running the whole show? SEO to the rescue!
Read It How to Use UTM Parameters for Traffic Growth
How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!
Read It Fiddling With Your Website Is Ruining Your Chance Of Success
Your time and energy as a website owner is precious. Here are some questions to ask to determine what's important to work on. A bit of a rant, but I do it from a place of love.
Read It Should You Get Monthly WordPress Maintenance? Hell Yes.
Monthly WordPress maintenance. The service many small business owners put off, only to regret later. I interviewed Allison Woad to tell you in her own words why it’s so important. And, you know, cut the jargon crap and just explain to us how it all works.
Read It Why Small Business Owners Can’t Ignore Their Websites During Covid-19
It is not business as usual right now. Small business owners are pausing or evaluating their systems. The great news is that service-based businesses are in a unique situation to help through their expertise.
Read It Quick Ways to Freshen Your Website for the New Year
Freshen your website for the New Year. It's easy, and I promise to keep it to only four items, one of which is a two-second item. Remind yourself to visit this post every 364 days 😉
Read It Profitable Copywriting and Google Analytics Data: a Match Made in Heaven
How can you tell if your content is converting? How do you know if the words you’re using are resonating with the right audience? This post gets an extra dose of expertise as I’ve invited Adriana Tica of iDunn to weigh in on this subject.
Read It My Guest Post at SatelliteWP: Colour in Website Design
Who doesn't love to learn more about colour in web design? The fine folks over at SatelliteWP asked me to weigh in on the topic as a guest blogger on their site.
Read It Common Website Domain Questions
Just what the heck is a domain, really? What advantage does the .ca one have for us Canadians? Should I take care of my domains? I answer some of the most common Q's I get!
Read It When Should You Install Google Analytics? NOW.
Installing Google Analytics can seem daunting. Or maybe you're unsure if now is the right time to do it. Let me put it into perspective...
Read It Alison K. on the Cooking Show "Chit, Chat, Chop"
"Chit, Chat, Chop" is an amazing FacebookLive cooking show hosted by the fine folks at Kitchen Door. They've had politicians. They've had athletes. They've had bands. And now they're gonna have... me?
Read It 6 Reasons Your Non-Profit Needs WordPress Training Now
Your non-profit website is your face to the public. Donors, volunteers, clients, the media, and grant organizations evaluate doing business with you based on what they see. Is it one of your most important yet neglected asset?
Read It Using Pinterest For Creating A Brand: My Guest Post on Work Better, Not Harder
Pinterest allows you to collect a variety of imagery quickly. It also helps articulate what you have in mind for your 'yet-designed' logo and branding. Daley Progress invited me to guest blog on the subject.
Read It