Alison K's Digital Marketing Blog

How to get marketing funding as a Canadian service-based business or startup can seem overwhelming. So I’ve created a list of grants and tips to help you grow!

How can you convert your email marketing when you don't sell something that’s easy to buy? Let’s discuss the "Wow > Nurture > Sell" method!

Increase the visibility of your newsletter to grow your list as a service-based business. I cover everything from where to put a signup form on your website to how you can get other brands to promote your lead magnet.

Seeing a clear line between your marketing efforts and results can be fuzzy. In this article, uncover how to set marketing goals, what good marketing results are, and how to measure them!

Wondering how to find your target audience online? Let’s dive into a cool tool that can help you find them, no matter where they hang out.

Creating a marketing persona without interviewing clients leaves a lot of opportunities on the table. I explain why interviews make the best personas, with tips and examples!

With the help of SEO, nonprofit organizations can generate more traffic that can be converted into donors or volunteers. Check out this episode of The Nonprofit NBA Podcast where I talk with host Stephen Halasnik about how nonprofits can use SEO to get free advertising to be on the front foot.

Let's dig into what you need to know about Google My Business posts, why you should be giving them a try and how they fit into a larger content distribution strategy.

Small audience? No problem! Find out how combining earned media and content distribution can grow awareness and conversions no matter what size your following, newsletter list or fan base.

SEO can be used as a PR tool! In this article I cover how they are similar, and 5 ways you can turn your existing content into amazing PR exposure... while increasing your ranking at the same time.

Using Google Ads for a small business can seem like a daunting marketing strategy. However, I have seen remarkable ROI this tool can give, in the hands of the right person. So I interviewed Matt Whalen for a mini primer for those of you who want to know if Google Ads is right for you.

Keywords, hashtags, tags and categories are some of the most powerful tools you can use to get your content noticed online. But do they matter in terms of SEO? How do you get in front of your audience beyond social media or paid advertising? I'll break it all down, with examples!

Do you believe any of these 7 SEO myths? It's true that SEO is rather convoluted, but sometimes misinformation persists. Find out the truth about duplicate content, alt tags and more!

Where do you get a privacy policy template if you have a Canadian Website? I recommend the templates from Online Legal Essentials instead of using a free generator. I also cover why you need a privacy policy and how to use it.

You deserve the best WordPress hosting going. Let me tell you, there are a lot of friggin crappy hosts out there! This article has been designed around what I have experienced to be important factors in choosing a WordPress host and why that host is Websavers.

My picks for the best business books that are inspiring, funny and relevant for business owners doing it all. A great book is always there, ready to inspire and teach. Includes Canadian authors!

Getting eyeballs on your amazing content is essential as a service-based business. But how do you do that when you’re running the whole show? SEO to the rescue!

How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!

Your time and energy as a website owner is precious. Here are some questions to ask to determine what's important to work on. A bit of a rant, but I do it from a place of love.

Monthly WordPress maintenance. The service many small business owners put off, only to regret later. I interviewed Allison Woad to tell you in her own words why it’s so important. And, you know, cut the jargon crap and just explain to us how it all works.

It is not business as usual right now. Small business owners are pausing or evaluating their systems. The great news is that service-based businesses are in a unique situation to help through their expertise.

Freshen your website for the New Year. It's easy, and I promise to keep it to only four items, one of which is a two-second item. Remind yourself to visit this post every 364 days 😉

How can you tell if your content is converting? How do you know if the words you’re using are resonating with the right audience? This post gets an extra dose of expertise as I’ve invited Adriana Tica of iDunn to weigh in on this subject.

Installing Google Analytics can seem daunting. Or maybe you're unsure if now is the right time to do it. Let me put it into perspective...

Your non-profit website is your face to the public. Donors, volunteers, clients, the media, and grant organizations evaluate doing business with you based on what they see. Is it one of your most important yet neglected asset?