Alison K's Blog

Articles to help you do more with your brand, website and marketing. Free of jargon whenever possible. Bad puns can't be helped.

The Purpose of Rebranding: Do You Need to Make the Shift?

December 20, 2020

Wondering about the purpose of rebranding and if it’s right for your business? This is my guide to decide if you need a brand refresh, rebranding or positioning. With examples and questions to ask to help you make the right decision.

Repeat pattern of books illustration, best business books

My Picks for the Best Business Books of 2020

November 23, 2020

My picks for the best business books that are inspiring, funny and relevant for business owners doing it all. A great book is always there, ready to inspire and teach. Includes Canadian authors!

Illustration of many kinds of city blocks in repeat pattern. To illustrate how to drive free traffic to a blog with SEO

How to Drive Free Traffic to Your Blog with SEO

October 13, 2020

Getting eyeballs on your amazing content is essential as a service-based business. But how do you do that when you’re running the whole show? SEO to the rescue!

repeat pattern of illustrated eyes open and closed

How to Use UTM Parameters for Traffic Growth

September 22, 2020

How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!

Fiddling With Your Website Is Ruining Your Chance Of Success

August 5, 2020

Your time and energy as a website owner is precious. Here are some questions to ask to determine what’s important to work on. A bit of a rant, but I do it from a place of love.

Should You Get Monthly WordPress Maintenance? Hell Yes.

May 13, 2020

Monthly WordPress maintenance. The service many small business owners put off, only to regret later. I interviewed Allison Woad to tell you in her own words why it’s so important. And, you know, cut the jargon crap and just explain to us how it all works.

Why Small Business Owners Can’t Ignore Their Websites During Covid-19

April 1, 2020

It is not business as usual right now. Small business owners are pausing or evaluating their systems. The great news is that service-based businesses are in a unique situation to help through their expertise.

illustration of a computer monitor lifting weights

Quick Ways to Freshen Your Website for the New Year

December 31, 2019

Freshen your website for the New Year. It’s easy, and I promise to keep it to only four items, one of which is a two-second item. Remind yourself to visit this post every 364 days 😉

illustration of three pairs of hand holding

Profitable Copywriting and Google Analytics Data: a Match Made in Heaven

March 5, 2019

How can you tell if your content is converting? How do you know if the words you’re using are resonating with the right audience? This post gets an extra dose of expertise as I’ve invited Adriana Tica of iDunn to weigh in on this subject.

My Guest Post at SatelliteWP: Colour in Website Design

January 25, 2019

Who doesn’t love to learn more about colour in web design? The fine folks over at SatelliteWP asked me to weigh in on the topic as a guest blogger on their site.

repeat illustration of email, domain and crown icons

Common Website Domain Questions

October 21, 2018

Just what the heck is a domain, really? What advantage does the .ca one have for us Canadians? Should I take care of my domains? I answer some of the most common Q’s I get!

man thinking in dim office

When Should You Install Google Analytics? NOW.

September 19, 2018

Installing Google Analytics can seem daunting. Or maybe you’re unsure if now is the right time to do it. Let me put it into perspective…

Chit Chat Chop with Alison K to left

Alison K. on the Cooking Show "Chit, Chat, Chop"

August 27, 2018

“Chit, Chat, Chop” is an amazing FacebookLive cooking show hosted by the fine folks at Kitchen Door. They’ve had politicians. They’ve had athletes. They’ve had bands. And now they’re gonna have… me?

old computer that says "Welcome to ou website! Please donate"

6 Reasons Your Non-Profit Needs WordPress Training Now

June 4, 2018

Your non-profit website is your face to the public. Donors, volunteers, clients, the media, and grant organizations evaluate doing business with you based on what they see. Is it one of your most important yet neglected asset?

three old rotary telephones

Tips For Engaging Contact Pages

May 30, 2016

If your contact page isn’t engaging, how do you expect people to connect with you? The advantage of ‘Contact’ is that visitors use it to connect with you. This makes it low hanging fruit, yet people ignore designing it properly Contact pages need love too! Learn how to give them some tender TLC…

person writing in journal

Tips On Writing Content Specifically For WordPress

December 9, 2015

Cut and pasting techniques. Excerpts and ‘read more’ functions. Here are some technical and creative approaches that are sure to speed up writing and posting time.