Alison K's Blog

Articles to help you do more with your brand, website and marketing. Free of jargon whenever possible. Bad puns can't be helped.

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My Business Services Are Changing – Should I Rebrand? A Rebrand Consultant Offers Insights With Example Scenarios.

If your services are changing - should you rebrand? The answer isn’t always as simple as you might want. I share my expert insight into common business shift scenarios and the best brand approach to take.
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Header for the blog post 'Increase Brand Awareness Using SEO As A PR Tool' featuring microphones and megaphones.

Want to Increase Brand Awareness? Use SEO as a PR Tool!

SEO can be used as a PR tool! In this article I cover how they are similar, and 5 ways you can turn your existing content into amazing PR exposure... while increasing your ranking at the same time.
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Google Ads for Small Business: a primer

Using Google Ads for a small business can seem like a daunting marketing strategy. However, I have seen remarkable ROI this tool can give, in the hands of the right person. So I interviewed Matt Whalen for a mini primer for those of you who want to know if Google Ads is right for you.
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Keywords vs Hashtags vs Tags vs Categories: What Matters for SEO

Keywords, hashtags, tags and categories are some of the most powerful tools you can use to get your content noticed online. But do they matter in terms of SEO? How do you get in front of your audience beyond social media or paid advertising? I'll break it all down, with examples!
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A purple banner with silhouettes of trees and the imprint of a great yeti walking among them for a blog post about SEO myths

SEO Myths You Might Still Believe

Do you believe any of these 7 SEO myths? It's true that SEO is rather convoluted, but sometimes misinformation persists. Find out the truth about duplicate content, alt tags and more!
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Pink header with a number of different types of keys representing an article about where to find privacy policies

Where To Get a Privacy Policy Template for Your Canadian Website

Where do you get a privacy policy template if you have a Canadian Website? I recommend the templates from Online Legal Essentials instead of using a free generator. I also cover why you need a privacy policy and how to use it.
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Why Customer Interviews Make The Best Personas For Rebranding

Why Customer Interviews Make The Best Personas For Rebranding

When rebranding, companies creating customer persona based on their own experiences miss out on opportunities interviewing actual customers unearths. I explain why customer interviews make the best personas for rebranding, with tips and examples!
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Why Websavers is the Best Canadian WordPress Hosting

You deserve the best WordPress hosting going. Let me tell you, there are a lot of friggin crappy hosts out there! This article has been designed around what I have experienced to be important factors in choosing a WordPress host and why that host is Websavers.
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The Purpose of Rebranding: Do You Need to Make the Shift?

Wondering about the purpose of rebranding and if it’s right for your business? This is my guide to decide if you need a brand refresh, rebranding or positioning. With examples and questions to ask to help you make the right decision.
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My Picks for the Best Business Books of 2020

My picks for the best business books that are inspiring, funny and relevant for business owners doing it all. A great book is always there, ready to inspire and teach. Includes Canadian authors!
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Illustration of many kinds of city blocks in repeat pattern. To illustrate how to drive free traffic to a blog with SEO

How to Drive Free Traffic to Your Blog with SEO

Getting eyeballs on your amazing content is essential as a service-based business. But how do you do that when you’re running the whole show? SEO to the rescue!
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How to Use UTM Parameters for Traffic Growth

How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!
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Fiddling With Your Website Is Ruining Your Chance Of Success

Your time and energy as a website owner is precious. Here are some questions to ask to determine what's important to work on. A bit of a rant, but I do it from a place of love.
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Should You Get Monthly WordPress Maintenance? Hell Yes.

Monthly WordPress maintenance. The service many small business owners put off, only to regret later. I interviewed Allison Woad to tell you in her own words why it’s so important. And, you know, cut the jargon crap and just explain to us how it all works.
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Why Small Business Owners Can’t Ignore Their Websites During Covid-19

It is not business as usual right now. Small business owners are pausing or evaluating their systems. The great news is that service-based businesses are in a unique situation to help through their expertise.
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illustration of a computer monitor lifting weights

Quick Ways to Freshen Your Website for the New Year

Freshen your website for the New Year. It's easy, and I promise to keep it to only four items, one of which is a two-second item. Remind yourself to visit this post every 364 days 😉
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Profitable Copywriting and Google Analytics Data: a Match Made in Heaven

How can you tell if your content is converting? How do you know if the words you’re using are resonating with the right audience? This post gets an extra dose of expertise as I’ve invited Adriana Tica of iDunn to weigh in on this subject.
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My Guest Post at SatelliteWP: Colour in Website Design

Who doesn't love to learn more about colour in web design? The fine folks over at SatelliteWP asked me to weigh in on the topic as a guest blogger on their site.
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Common Website Domain Questions

Just what the heck is a domain, really? What advantage does the .ca one have for us Canadians? Should I take care of my domains? I answer some of the most common Q's I get!
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man thinking in dim office

When Should You Install Google Analytics? NOW.

Installing Google Analytics can seem daunting. Or maybe you're unsure if now is the right time to do it. Let me put it into perspective...
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Chit Chat Chop with Alison K to left

Alison K. on the Cooking Show "Chit, Chat, Chop"

"Chit, Chat, Chop" is an amazing FacebookLive cooking show hosted by the fine folks at Kitchen Door. They've had politicians. They've had athletes. They've had bands. And now they're gonna have... me?
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old computer that says "Welcome to ou website! Please donate"

6 Reasons Your Non-Profit Needs WordPress Training Now

Your non-profit website is your face to the public. Donors, volunteers, clients, the media, and grant organizations evaluate doing business with you based on what they see. Is it one of your most important yet neglected asset?
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Using Pinterest For Creating A Brand: My Guest Post on Work Better, Not Harder

Pinterest allows you to collect a variety of imagery quickly. It also helps articulate what you have in mind for your 'yet-designed' logo and branding. Daley Progress invited me to guest blog on the subject.
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