An International Tech Speaker Who Inspires Audiences
Years of being the extroverted geeky kid has paid off.
Alison K (Alison Knott) is an international tech speaker who's passionate about the intersection of web, creativity and business. A proud woman in tech, Alison produced Atlantic Canada's first WordPress conference and Meetup, mentors emerging female designers and entertains business owners with nerdy facts. Her main mandate: to raise web literacy for small business and entrepreneurs.
Her presentations are an unusual blend of high-octane enthusiasm and actionable lessons. Boring tech jargon has no place in her talks!
Alison aims to engage audiences at the highest level. Action plans, workshop sessions and giving out candy are just a few examples. Whatever it takes to have people leave inspired, she's on board.
In addition to public speaking, Alison has held teaching positions at NSCAD University and NSCC IT Campus, mentoring hundreds of students about design and the web.
Known as everyone's favourite hyperactive web nerd, Alison K enables your audience to dive into the data that matters. Armed with humour and insight, she leaves attendees laughing in their seats and ready to take action with their business.
Alison K's key topics are about overcoming obstacles as business owners, delivered as 45 minute sessions, workshops or keynotes:
"Google Analytics: The Social Media Tool Everyone Avoids"
You’re finally getting the hang of this whole “social media thing”. You’re posting on the regular, maybe even growing a following. So all this work is translating into ROI, right? Right? Bueller?
Since you can’t pay the bills with “likes”, how do you measure (and reap the reward of) social media success? With Google Analytics! In this session, you’ll see how Google Analytics isn’t a scary pit of charts and numbers, but an accessible tool anyone can use to do social media better.
By the end, Alison K will have you comfortably digging around your numbers to unearth ROI gold for your business. So let’s grab a shovel and get to it!
"Ways to Measure Your Online Efforts"
You’ve been working hard at growing your online presence. You’re active on social media, creating content for your website and/or recommending people to visit your site so they do business with you. But are you effectively tracking the results of all this hard work? Do you have a system in place, or simply assume everything’s going great?
Alison K will covers bad habits of website owners that wastes time and resources, matching business goals to obtainable and realistic outcomes (aka: what are good numbers?) and 5 quick wins anyone can get in Google Analytics.
"Designed To Be Clicked"
It’s time to level up your marketing thinking… through design! Your social media and web graphics need to convince people to click, buy, or call, and a little design knowledge can go a long way to achieve this.
Alison K covers the secrets of design principles, typography, how to push your brand ahead of everyone else, avoiding template traps, and more. All this with helpful before and after case studies to hit points home.
"Lead Magnet Workshop: grow your list the right way!"
A hands-on workshop for service-based business owners who want to attract prospects who are already thinking about their services. Participants will leave with:
- The perfect lead magnet tailored to the audience that drives revenue. We’re going for quality, not quantity!
- Complete workflow: from content to setup to promotion. No need to start from scratch.
- A strategy to nurture captured leads into sales. Lead generation doesn’t stop at the signup, after all…
- Tips, tricks, and treats to help generate new content ideas, or heck… even ANOTHER lead magnet (seriously, you can never have enough).
"The 25% of Google Analytics Everyone Needs to Know"
Google Analytics is a household name. Many businesses have it installed on their sites, but don’t really know what to do next. This means critical data goes unnoticed, and decisions are made subjectively.
Alison K helps audiences answer the questions that matter: Who’s really reading your content? Should you bother with that redesign? Was that Facebook ad worth it? How are you being found through Google Search? You'll want to take a big whiff of this talk!
Want to know what Alison K sounds like?
Check out these podcast appearances!
Tourism Nova Scotia | Digital Nova Scotia | Ignite Labs | Digital Skills For Women | Atlantic Technology Summit | WordPress North East (UK), Boston | Web Unleashed
Truro & Colchester Chamber Of Commerce | Social Media Day Halifax | BlogJam Atlantic | WordCamp Montreal, Halifax, Ottawa | Podcamp Halifax