An International Tech Speaker Who Inspires Audiences
Years of being the extroverted geeky kid has paid off.
Alison K (Alison Knott) is an international tech speaker who's passionate about the intersection of web, creativity and business. A proud woman in tech, Alison produced Atlantic Canada's first WordPress conference and Meetup. She also mentors emerging female and non-binary designers.
Her main mandate: to raise web literacy for small business and non-profits.
Her presentations are an unusual blend of high-octane enthusiasm and actionable lessons. Boring tech jargon has no place in her talks!
Alison aims to engage audiences at the highest level. Action plans, workshop sessions and giving out candy are just a few examples. Whatever it takes to have people leave inspired, she's on board.
"Member satisfaction and engagement is everything for us. The avalanche of ❤️heart❤️ and 🤯exploding head🤯 emojis in the chat during Alison K’s workshop says it all. She shares our passion for raising nonprofit's web skills. Her energy and expertise were just what we needed to kick off a new year of sessions!"
- Elijah van der Giessen, co-host of NetSquared Vancouver
Known as everyone's favourite hyperactive web nerd, Alison K enables your audience to dive into the data that matters. Armed with humour and insight, she leaves attendees laughing in their seats and ready to take action with their business.
Alison K's key topics are about overcoming obstacles as business owners, delivered as 45 minute sessions, workshops or keynotes:
"Google Analytics: The Social Media Tool Everyone Avoids"
You’re finally getting the hang of this whole “social media thing”. You’re posting on the regular, maybe even growing a following. So all this work is translating into ROI, right? Right? Bueller?
Since you can’t pay the bills with “likes”, how do you measure (and reap the reward of) social media success? With Google Analytics! In this session, you’ll see how Google Analytics isn’t a scary pit of charts and numbers, but an accessible tool anyone can use to do social media better.
By the end, Alison K will have you comfortably digging around your numbers to unearth ROI gold for your business. So let’s grab a shovel and get to it!
"Ways to Measure Your Online Efforts"
You’ve been working hard at growing your online presence. You’re active on social media, creating content for your website and/or recommending people to visit your site so they do business with you. But are you effectively tracking the results of all this hard work? Do you have a system in place, or simply assume everything’s going great?
Alison K will covers bad habits of website owners that wastes time and resources, matching business goals to obtainable and realistic outcomes (aka: what are good numbers?) and 5 quick wins anyone can get in Google Analytics.
"Designed To Be Clicked"
It’s time to level up your marketing thinking… through design! Your social media and web graphics need to convince people to click, buy, or call, and a little design knowledge can go a long way to achieve this.
Alison K covers the secrets of design principles, typography, how to push your brand ahead of everyone else, avoiding template traps, and more. All this with helpful before and after case studies to hit points home.
8 Step Traffic Growth Approach (interactive workshop)
Want to attract prospects who are already thinking about your products or services? Wondering how SEO, social media and newsletters work together to bring leads?
Participants are lead through an 8-step process that turns existing content into website traffic magnets. Complete with tips, tricks and treats to save time and generate content ideas.
"The 25% of Google Analytics Everyone Needs to Know"
Google Analytics is a household name. Many businesses have it installed on their sites, but don’t really know what to do next. This means critical data goes unnoticed, and decisions are made subjectively.
Alison K helps audiences answer the questions that matter: Who’s really reading your content? Should you bother with that redesign? Was that Facebook ad worth it? How are you being found through Google Search? You'll want to take a big whiff of this talk!
Want to know what Alison K sounds like?
Check out these podcast appearances!
Alison K delivered seminars and webinars for both our own members and programming partners across the province. Her blend of humour, expertise and genuine enthusiasm really resonates with audiences. Her professionalism as a speaker has made it easy for us to plan events both in advance and short notice. We highly recommend Alison K!”
- Digital Nova Scotia
"We had Alison K present a number of seminars to our members about online marketing during the pandemic. Her content is accessible and actionable, with fruitful Q&A sessions. We appreciate Alison's energy and ability to tailor the presentations to the audience."
- Nick Fry, Manager Business Development, Tourism Nova Scotia
SEO Brunch, Craft East Buyer's Expo, NetSquared Vancouver, Tourism Nova Scotia, Digital Nova Scotia, Ignite Labs, Digital Skills For Women, Atlantic Technology Summit, WordPress North East (UK), Boston, Web Unleashed, Truro & Colchester Chamber Of Commerce, Social Media Day Halifax, BlogJam Atlantic, WordCamp Montreal, Halifax, Ottawa
Want to thrill your audience? Book Alison K!