Get noticed by your B2B audience, resonate with them, and watch your pipeline grow.
For consultants and founders juggling client work, team needs, and a million marketing ideas... this is how you get traction, fast!
Swap months of guesswork and low-engagement content with marketing therapy strategy and advisory. Ahhhhh. Doesn't that feel better?
Great for consultancies/consultants if:
- You're in tune with your clients and areas of expertise, but find marketing your brand harder than expected.
- Referrals are the main way you get clients but they're coming in less frequently and you need to keep or surpass your revenue goals.
- You desire a marketing that aligns with your values and is sustainable for your solo or small team setup to use.
Great for startups/founders if:
- You're rocking outbound sales, but inbound leads are inconsistent or non-existent.
- You've invested in marketing plans or roadmaps but haven't implemented them, for all sorts of reasons.
- Your competition is visible and commanding attention in your ecosystem and you want that for your startup too.
Marketing Partner Program Move from reactive to proactive marketing across multiple inatiatives.
We'll develop and advise on a Marketing Strategy that aligns your marketing efforts with your sales goals. But we don't stop with strategy. We can also build systems that scale, optimize your existing marketing tech stack and messaging, and provide advisory support where you need it most.
Manage multiple priorities with a thinking partner to steer strategy, stay consistent, and reduce the doing.
6 Month Engagement
Marketing Strategy
5 Months Advisory
D4Y Quarterly Audit
Template & Tools Vault
Priority Support
Snacks
I thought my challenge was SEO but Alison highlighted other key opportunities and important areas of focus for my business, like my email list. Instead of moving straight to tactics, she aligned all of our work to help me achieve a bigger marketing vision. Our calls are the highlight of my week. I feel supported to make bigger impactful decisions, knowing Alison is there to help me action them.
- Shauna Cole,
Founder, HireDiverse.ca
Marketing Channel Optimization Level-up your best asset; measure results; celebrate
Audit and refine one specific marketing channel to improve how you attract, nurture, and convert leads. This hands-on service starts with an audit to uncover gaps and opportunities. Then we roll up our sleeves to apply recommendation and connect it to your sales pipeline.
Transform under-performing channels into powerful prospect gateways.
2-3 Month Engagement
Audit & Action Plan
1:1 or Team Advisory
Implementation
Priority Support
Snacks
After our SEO work with Alison K, course sales went from sporadic single units to weekly bulk purchases. Because of her SEO recommendations, our DEI training is now more accessible to employees across Canada... exceeding our initial projections!
~ Kim Scaravelli, Managing Partner
The Canadian Diversity Initiative
Marketing Clarity Session Get clarity on one marketing project with the most sales potential.
Work 1:1 with Alison K in an online collaboration space to hash out problems and turn them into action. Whether you need help defining your ideal client profile (ICP), refining your goals, or deciding which marketing channel to prioritize, you'll leave this consulting session with clear next steps, and followup deliverables to help you achieve them.
Perfect if you feel stuck and need a clear, confident starting point with one marketing project.
2 Week Engagement
1:1 Strategic Session
30-Day Action Plan
1 Week Advisory
Snacks
Alison reminded me—beautifully—that one meaningful connection can be more impactful than a thousand likes. That insight was such a gift I’ve been passing it along to colleagues whenever I can, especially when their work is as nuanced and intersectional as ours is at Pride at Work Canada. She kept me grounded during our session, constantly bringing me back to the question: Who is this really for?
With her encouragement, I finally rewrote my LinkedIn profile in a way that actually felt like me after months of dragging my feet because I thought I had to fit in.
- Colin Druhan, Executive Director
Pride At Work Canada
Tough love moment: stalling isn't neutral. It has a price.
Hey Darlin, Alison K here. As a fellow entrepreneur (14 years!), I get that putting off marketing is easier than addressing it. You don't have to work with me, but Darlin' ya gotta do something, and be held accountable to see it through! Because here's my prediction of where you'll be three months from now if you continue to choose "Let's deal with it later":
- You'll buy another $199 'framework', $5,000 'roadmap', or $10,000 'cohort'. But you'll still avoid doing the things they recommend.
- Despite your positive disposition, you'll feel pangs of inadequacy when you see colleagues or competitors getting the clients, gigs, and opportunities you also deserve.
- You'll have the same (or less) monthly revenue as last quarter. You can't land new business with old habits.
You're talented, smart and capable. And you don't have to keep doing this alone. Book a chat with me to explore how we can get the results you deserve now. Because you have to show and tell in order to book and sell.
More Client Love
You're not alone in this. Hear from other awesome possums that said "I'm done putting this off" and got the results they wanted.
Alison is one in a billion. Her brain works in such a way that she is able to process information and solve problems at light speed. She has been invaluable to our marketing and communications team. Her expertise in navigating the technical aspects of marketing, from website management to email marketing, has made our firm more efficient.
Beyond her technical skills, Alison brings a strategic mindset, nuanced understanding, and boundless energy to our weekly team meetings. Alison's guidance reduced the time spent making decisions, allowing us to focus on executing our plans more efficiently.”
- Meredith Hand, Director, Marketing & Communications
Global Philanthropic Inc. (Canada)
We were struggling with how to manage a transition of our email marketing system with some upgrades and improvements. Alison helped us to tease apart the questions we needed to spend time with, and she helped us to answer those questions as well.
We so appreciate Alison's upbeat and friendly personality, which is a huge asset when working through something that can feel as frustrating and challenging as tech and digital marketing work!
- Diane Connors, Director of Communications
Impact Organizations of Nova Scotia
As my startup was gaining traction, I saw an opportunity to focus our email marketing strategy on champions and experts in the field that support our ecosystem. I had an existing list and opt in, but they were more geared towards parents and schools.
Alison helped me decide how to handle the transition in way that honoured both audiences. Then we tweaked landing page messaging, opt in experience, and how to reach out to get started on list growth. I know that feedback was worth it, because I doubled newsletter signups in under 60 days! Alison is a true accelerator for founders!
- Priya (Singh) Tronsgard, founder of Edify
he biggest takeaway from our time together was Alison's ability to simplify complex strategies and guide us in creating a plan we feel confident in executing. I had numerous 'Aha!' moments, but the one that resonated most was her advice that even if you have just 20 minutes a day, engaging with your social network's content can help build your communities. Additionally, she generously provided practical tips on updating our website and leveraging our personal brands to create genuine connections.
- Co-founders Cindy, Stefanie, and Fabio,
Consoul App
Alison K connected the dots on how we share content to our target audience and measure results. Her consulting really helped simplify our messaging with stronger clarity, both through our website and social media. Her ability to field any technical or mundane questions I had in an encouraging manner helped me drill down deeper into how it all works.
- Ashley Pettipas, Operations & Digital Media Coordinator,
Festival Antigonish Summer Festival and Theatre Antigonish
From the first time I spoke with Alison, I knew I wanted to work with her. Not only is she charismatic, warm and approachable, but she is the most knowledgeable person I've met when it comes to SEO or marketing.
She was the missing puzzle piece I needed to figure out how to even approach marketing in an ethical way that aligns with my business goals. She also provided me with such incredible insights into ways I could differentiate myself from my competitors and showcase my values.
Every conversation I have with Alison feels like an "aha moment" - the amount of value I've gotten from just knowing her is invaluable!
- Deborah King,
Founder, Global Measure
The newsletter felt like a big obstacle: something I’d hated writing in the past and felt that it would drain loads of my time.
The Strategic Session with Alison was so refreshing. She helped me break down what I needed to do, get clear on my focus, lean on my LinkedIn posts to avoid masses of extra work, and left me surprisingly excited to get started.
I went from dreading the commitment to a bi-weekly newsletter to enjoying the process of writing it. Three months in and I haven't missed one yet!
- Briony Pete,
Founder, Circular Life
Alison clearly knows what she's doing, especially when it comes to email newsletters. She took what felt like an overwhelming problem, starting an email newsletter from scratch, and gave me clarity on how to know if it made sense as a tool to help me achieve my business goals, broke things down into manageable steps to get the ball rolling, made great recommendations about tools to research and best practices, and was just so easy to talk to. Money well spent!
- Carolyn Crewe, CEO
Best Kind Consulting
We are a tiny team with a big heart and a big goal. Alison makes us look like we are a big team with a big heart and a big goal. She understood our 'uncommon' purpose and worked with us to simplify our messaging on our site and newsletters. She's educated our interns and volunteers on a variety of things that helps tell our story and attract the people we need to succeed in our goals. Alison knows her stuff; she has a bright spirit and incredible talent and intuition on how to put your web site to work for you.
- Barry Braun, Founder of The Happy Community Project
One of the biggest things Alison helped me with was creating clarity on my target market and speaking more directly to them. AND, being more authentic and letting 'Dagmar' shine through on the pages more. Alison provided a comprehensive report of my website beyond what I could have imagined. I have a clear website marketing strategy to engage my target market and drive my revenue.
- Dagmar Meachem, Business & Leadership Coach
Courage Space Coaching + Consulting
Why choose Alison K Consulting?
We ❤ unusual, nuanced marketing issues
Sensitive subject matter? Innovative services that defy the status quo? Long, complex sales cycles? Bring it on. Our team thrives on the challenges other consultants might shy away from, turning obstacles into opportunities for connection and growth.
Transparent pricing that doesn't nickle and dime
Our services come with fixed prices, carefully scoped to the project’s unique needs—no vague estimates, no surprise overages. We know exactly what it takes to deliver on our promises, so you’ll never pay more than the agreed price. Plus, we offer flexible payment plans, making it easy for your team to plan and budget confidently.
Multiple experts; 1 main contact; tastey snacks
We're a collective of experienced independent consultants, with projects spearheaded by B2B marketer Alison K. So you get only the expertise you need, without worrying about project management. Sector wisdom include lifesciences, professional services, social impact, HR, insurance, arts & culture, and philanthropy. PS: when you work with us, there's snacks!