You deserve a website that converts the curious into clients
Web consulting for small businesses and nonprofits
You work too hard to have a website that doesn’t work hard for you. Let’s change that by super-charging it to reach new heights.
Is your website supporting you where it really matters?
Striving to get more website traffic is great, but more eyeballs doesn’t necessarily translate into more money in the bank.
For your website to really work for you and your business, you need an online home that invites the right people in and guides them along that desired customer journey.
Because an effective website doesn’t come down to how pretty it is; it’s about making sure that your readers feel like they’ve landed in exactly the right place and can’t wait to take that next natural step.
At the end of the day, this is about so much more than just websites
This is about making a clear and lasting connection with your audience.
Your website just so happens to be the tool we use in the 21st century to get there.
It’s time to stop creating websites with robots and technicalities in mind and bring it back to the humans behind the screens. Once you do that, the results naturally follow.
A proactive website is a total game changer
With the right strategy and intention behind your website...
You start attracting better-fit clients, donors, or supporters because your website gives them the information they need and gets in front of them when they’re actively looking for you online.
You start boosting your visibility and email list growth, keeping website visitors in your online world (instead of losing them to the internet abyss as soon as they click away).
You can kickstart growth (and revenue) thanks to newfound messaging clarity, fresh opportunities to expand your reach online, and a website that directly supports your bigger goals.
You have a better understanding of what’s working (and what’s not) so you and your team can focus your precious time, energy, and cash on marketing efforts that move the needle.
The best news? You don’t need to outsource or get tangled into a retainer to make it happen
Most businesses — especially small businesses and nonprofits — don’t need a full-blown team to see these kinds of results. All they need is the right insight and recommendations, and a concrete plan to put them into action.
And that’s where my web consulting services come in.
I wouldn’t dream of handing you a recommendations report and then going on my merry way. Through a hybrid of training and support, consulting, and coaching, my job is to come in and give your team the knowledge, tools, and skills they need to truly OWN your website.
“I can drill down deeper”
Alison K connected the dots on how we share content to our target audience and measure results. Her consulting really helped simplify our messaging with stronger clarity, both through our website and social media. Her ability to field any technical or mundane questions I had in an encouraging manner helped me drill down deeper into how it all works.
- Ashley Pettipas, Operations & Digital Media Coordinator,
Festival Antigonish Summer Festival and Theatre Antigonish
Hi! I’m Alison Knott (your website wizard)
I’ve spent the last 11+ years leveling up websites into lean, mean ROI machines.
It breaks my heart to see small nimble teams put effort into driving traffic to their site, but don't see the results they were hoping for. If you’re ready to make that website a true MVP, I’m your gal.
I’m not here to make you ditch everything you’ve done up until this point, or redo your entire website. I’m here to help you build on what you’ve already accomplished, identify new opportunities, and capitalize on them with ease.
"Puts your website to work for you"
We are a tiny team with a big heart and a big goal. Alison makes us look like we are a big team with a big heart and a big goal. She understood our 'uncommon' purpose and worked with us to simplify our messaging on our site and newsletters. She's educated our interns and volunteers on a variety of things that helps tell our story and attract the people we need to succeed in our goals. Alison knows her stuff; she has a bright spirit and incredible talent and intuition on how to put your web site to work for you.
- Barry Braun, Founder of The Happy Community Project
My web consulting clients have been able to…
- Increase their online inquiries by more than 400%, boosting their website traffic while simultaneously lowering their bounce rate
- Shift their focus to better-fit audiences and start clearly communicating with the people who have a direct influence on their bottom line
- Restructure their website so that it engages their readers and pulls them towards a sale
- Grow their email lists and target them with automated email sequences that deepen the connection and ask for action
- Bridge the gap between plans and actions and refocus on their business goals instead of fruitless marketing activities
I know how important it is that you find the “right fit”
As a small business or nonprofit, you don’t have money to throw around on any old consultant. You need to make sure that whatever choice you make is the right one for you, your team, and your goals.
Here are a few reasons why that’s me.
I swap industry buzzwords for language YOU understand
I make it a point to keep my web consulting work jargon-free and approachable. Instead of flexing and impressing you with fancy language, I’m here to adapt industry best practices to your goals and existing knowledge.
I bring the holy trinity of website knowledge
My varied background in the areas of marketing, design, and data means I can advise you on all aspects of your digital marketing needs. From graphics to conversion rates, we can cover it all together (without you having to hire another consultant).
I set you up to be able to live without me (when you’re ready)
Overpriced retainerships just don’t serve you. My goal is to give you and your team the tools you need to take action on my recommendations on your own. I’ll become a temporary member of your team, move at your pace until you get into the flow, and set you up for long-term success.
I understand (and am flexible to) the nonprofit space
Half of my clientele operate in the nonprofit or social enterprise space. I understand the unique challenges nonprofits face when working on projects. Board approvals, regulatory requirements, limited resources: I'm ready to navigate it all with you and your team.
“Ticked off all the boxes in the first call.”
In the specific site help I was looking for, Alison K ticked off all the boxes in our first call. She coached me on how to improve messaging and other processes. She listened, asked lots of questions, and built up my website knowledge each session in a supportive way.
-Leslie Oland, owner of ACAM Learning Solutions
What working together looks like
All web consulting engagements are custom packages, adapted to wherever you need the most support. Most of my clients come to me with an immediate website problem, which we address in tandem with 1-2 supporting tactics.
Some of the things that we might work on together include…
I’ll use my marketing-, data-, and design-informed brain to look at every aspect of your website and identify which changes we can make to get more leads knocking at your virtual doors. We’ll consider the front-facing user interface while also looking “under the hood” at your data and coding to give you deeper insights into your audience and how you can reach them more effectively.
Website Action Plans
I’ll create a roadmap for you and your team to follow over the next year to take your website from where it is now to where it needs to be. This plan will give you a birds-eye view of what needs to happen, when, and by whom to reach your goals. Each recommendation will be broken down into action items that you can implement with my ongoing help or entirely on your own.
I’ll work with you and your team to leverage SEO as a way to build your brand and get in front of people when and where they’re actively looking for your cause or services. While most SEO advice out there is targeted to SaSS and e-commerce companies, we’ll translate best practices to your business. Keeping things jargon-free, specific to your situation, and never, ever templated. Learn more about SEO consulting.
From strategy and team training to lead magnet creation and email campaigns, we’ll set you up with a funnel that can attract and track leads for your business on autopilot. We’ll also tie your funnel with your other marketing efforts, including social media and SEO, so you can get more out of your existing content and other assets.
While the cost depends on your needs, the investment for a web consulting engagement starts at $1,500. (Generally booking one month in advance.)
Ready to get started?
If it sounds like we might be the perfect fit, I invite you to book a 45-minute complementary website consultation with me.
Bridging the gap between doing and measuring
A Case Study: Festival Antigonish Summer Theatre and Antigonish Theatre
Festival Antigonish Summer Theatre and Theatre Antigonish (FAST/TA) offers live theater that is both professional and community theatre. It is the only professional theater company in the region of Northeastern mainland Nova Scotia. Their project priorities were:
- Grow their online presence to attract a larger and more diverse theatre audience.
- Identify and begin to use tools, analytics and trends to monitor results of changes they made in marketing.
- Understand what a reasonable metric is for their efforts in a post-Covid world.
FAST/TA already had strong social and organic reach locally. But who else was missing out on their great performances? The audit revealed trends and opportunities to serve the ‘Emerging Patron’: people who consume other visual/audio arts but were not yet attending theatre.
The ‘doing’ of messaging was already a well-oiled machine, but how did they know it was translating into ticket sales? The audit revealed opportunities to more closely link from social and newsletter campaigns to the site and track through to their 3rd party ticketing system.
Tasks to help meet objectives included:
- Defining and strategizing messaging between their existing audience and the new ‘Emerging Patron’
- Google Business Profile (formally Google My Business) optimization
- Adding measurement of campaigns via Mailchimp, UTMs, and Google Tag Manager
- Creating reporting connection between their ticketing system and website
- Team training on SEO concepts such as Domain Rating/Authority and backlinks, as well as content distribution and community partnerships
FAST/TA began implementing stronger campaign tracking immediately. Suddenly the team could see a clear connection between a partner they reached out to and visits to their site via email marketing. As the Theatre prepares for a website redesign, the team is able to work more closely with their developer to insure content and SEO needs are met in a way that will allow FAST/TA to focus on content without compromising searcher intent.
In their words
"Alison is patient, present, and enthusiastic about what she does and is easily reachable for any questions big or small. She was great to help us understand and articulate our needs. The first meeting was excellent and eye-opening, as she was able to take a broad topic and break down the options within that large topic into smaller, more manageable ones.
She gave us control in what we wanted to learn/where we wanted her to maximize our time with her.
We would highly recommend anyone in any industry to work with Alison - her broad knowledge and expertise will help you improve your online presence regardless of what stage you are at. The tools and knowledge we gained from this experience will help us with not just short-term fixes, but also long-term solutions!"
- Reema Fuller, Manager Director, Festival Antigonish Summer Festival and Theatre Antigonish
Frequently Asked Questions
Not at this time. My consultation work is best suited to small businesses and nonprofits that have a small team available to uplevel their in-house skills and implement my recommendations.
This could mean two people (you and a dedicated Virtual Assistant for example), but the best results happen when it's not all on one person's shoulders.
No. My priority is to provide clear recommendations and then set your team up with the knowledge, tools, and skills you need to truly OWN your website and find long-term success (without worrying that you’re going to break everything). Should we need to contract out work at an additional investment, such as to a web developer or copywriter, I have a network of trusted partners that I will refer you to.
My goal is to support your team into self-sufficiently, not to be a long-term retainer.
An audit generally takes 2 weeks to turn around, covering multiple recommendations. From those recommendations, you identify the ones that resonate the most with your team's skill sets and goals.
I then support and train team members on how to action, monitor, and sustain results. This usually takes 1.5 months in weekly or bi-weekly sessions.
While changing up your website and your messaging can sometimes mean a change in direction in terms of who you’re attracting, we always do this with intention and empathy in mind. If we do choose to start phasing out a particular type of audience, we’ll do it with the utmost respect and come up with a strategy that will help them transition into other options seamlessly.
We’ll dive in right away to address the most glaring website issues, which means you’ll typically see changes in your website’s performance within two weeks of working together.
I have deep experience with Mailchimp and ActiveCampaign. But can navigate around just about any newsletter platform you have!
No way! There’s no such thing as “too late” when it comes to your website or marketing. As long as you have the time, money, and interest to invest in taking a fresh approach, this is the exact best time to start.
Are you ready to take your website to the next level?
I can’t wait to help. Schedule a free consult with me today, and let’s get you some direction on how to make your website more rewarding to your visitors and profitable for your business.