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Audience Research & Engagement

Too Many Personas, Not Enough Brain Space? How Consultants Can Prioritize Multiple Clients for Better Marketing (Free Tool!)

September 14, 2025August 25, 2025 by Alison Knott
ideal client

Struggling to prioritize your ideal client profiles? Focus your marketing and attract clients who truly connect with this free tool!

Categories Audience Research & Engagement

How to Find Your Target Audience Online (on social media, Youtube, podcasts, and more)

August 25, 2025October 26, 2022 by Alison Knott

Wondering how to find your target audience online? Let’s dive into a cool tool that can help you find them, no matter where they hang out.

Categories Audience Research & Engagement

Create Better Marketing Personas with Client Interviews

August 25, 2025October 26, 2022 by Alison Knott
Why Customer Interviews Make The Best Personas For Rebranding

Creating a marketing persona without interviewing clients leaves a lot of opportunities on the table. I explain why interviews make the best personas, with tips and examples!

Categories Audience Research & Engagement

Earned Media + Content Distribution: Grow Awareness by Leveraging the Audiences of Others

August 25, 2025January 11, 2022 by Alison Knott

Small audience? No problem! Find out how combining earned media and content distribution can grow awareness and conversions no matter what size your following, newsletter list or fan base.

Categories Audience Research & Engagement

About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps consultants, therapists, and knowledge attract more clients who will resonate with their important work. Connect with her on LinkedIn.

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Alison K Consulting is Canadian Queer Chamber Of Commerce certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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