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Email Marketing

How to Improve Your B2B Newsletter Signup Page: Copy, Design, and Conversion Tips

March 25, 2026July 23, 2024 by Alison Knott

In B2B marketing, your newsletter signup page is an important lead generation tactic. But often this conversion opportunity goes to waste because it’s treated like an afterthought. So what else can you put in your newsletter signup page besides the form and “sign up for updates?”

Categories Email Marketing

How To Convert Email Marketing Into Sales For Service-Based Businesses (With Examples)

July 23, 2024February 22, 2023 by Alison Knott

How can you convert your email marketing when you don’t sell something that’s easy to buy? Let’s discuss the “Wow > Nurture > Sell” method!

Categories Email Marketing

How To Grow Your Email List As A Service-Based Business

January 21, 2026January 6, 2023 by Alison Knott

Increase the visibility of your newsletter to grow your list as a service-based business. I cover everything from where to put a signup form on your website to how you can get other brands to promote your lead magnet.

Categories Email Marketing

About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps consultants, therapists, and knowledge attract more clients who will resonate with their important work. Connect with her on LinkedIn.

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Alison K Consulting is Canadian Queer Chamber Of Commerce certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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