Skip to content
Alison K Consulting
  • Services
    • Consulting
    • Speaking
  • Marketing Snacks
  • Resources
  • About
  • Contact

Marketing Strategy

The 3, 5, 7 Year Slump: Why Consultants Can’t Rely On Referrals Forever

December 4, 2025October 3, 2025 by Alison Knott
referrals-system

Relying on only referrals for your consultancy can be risky, especially at years 3,5, and 7 of your business. Learn how you can diversify how you can land new business without overwhelm.

Categories Branding, Marketing Strategy

How to Get Marketing Grants for a Canadian Small Business (with list of grants)

January 21, 2026October 6, 2023 by Alison Knott

How to get marketing funding as a Canadian service-based business or startup can seem overwhelming. So I’ve created a list of grants and tips to help you grow!

Categories Marketing Strategy

How To Tell Digital Marketing Is Working (Examples And Templates)

January 21, 2026December 14, 2022 by Alison Knott

Seeing a clear line between your marketing efforts and results can be fuzzy. In this article, uncover how to set marketing goals, what good marketing results are, and how to measure them!

Categories Analytics, Marketing Strategy

Google My Business Posts: The Missing Piece Of Successful Marketing Distribution

August 25, 2025February 2, 2022 by Alison Knott
Banner graphic for the blog post: Banner image for Facebook that says: Google My Business Posts: The Missing Piece Of Successful Marketing Distribution

Let’s dig into what you need to know about Google My Business posts, why you should be giving them a try and how they fit into a larger content distribution strategy.

Categories Marketing Strategy, SEO

Want to Increase Brand Awareness? Use SEO as a PR Tool!

March 25, 2026August 9, 2021 by Alison Knott
Header for the blog post 'Increase Brand Awareness Using SEO As A PR Tool' featuring microphones and megaphones.

SEO can be used as a PR tool! In this article I cover how they are similar, and 5 ways you can turn your existing content into amazing PR exposure… while increasing your ranking at the same time.

Categories Marketing Strategy, SEO

About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps consultants, therapists, and knowledge attract more clients who will resonate with their important work. Connect with her on LinkedIn.

CQCC and Pride flag

Alison K Consulting is Canadian Queer Chamber Of Commerce certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

Row wavy Shape Decorative svg added to top

Sitemap

  • marketing snacks
  • b2b marketing consulting
  • speaking & facilitation
  • resources
  • about
  • contact

©Copyright 2008-2026 Alison K. Consulting. 1-902-830-0763. Queerly Canadian.
Built with GeneratePress, Beaver Builder and a little CSS magic. Privacy Policy | Terms of Use