Analytics Archives - Alison K Consulting

How To Tell Digital Marketing Is Working (Examples And Templates)

August 25, 2025December 14, 2022 by Alison Knott

Seeing a clear line between your marketing efforts and results can be fuzzy. In this article, uncover how to set marketing goals, what good marketing results are, and how to measure them!

How to Use UTM Parameters for Traffic Growth

August 25, 2025September 22, 2020 by Alison Knott

repeat pattern of illustrated eyes open and closed

How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!

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