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traffic growth

How to Use UTM Parameters for Traffic Growth

August 25, 2025September 22, 2020 by Alison Knott
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How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!

Categories Analytics, Website Conversion Tags content, data, Google Analytics, traffic growth, web strategy

About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps founders get found by prospects who will resonate with their important work. Connect with her on LinkedIn.

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Alison K Consulting is CGLCC certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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