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Keywords vs Hashtags vs Tags vs Categories: What Matters for SEO

February 16, 2025June 8, 2021 by Alison Knott

Keywords, hashtags, tags and categories are some of the most powerful tools you can use to get your content noticed online. But do they matter in terms of SEO? How do you get in front of your audience beyond social media or paid advertising? I’ll break it all down, with examples!

Categories SEO Tags content

SEO Myths You Might Still Believe

February 16, 2025May 11, 2021 by Alison Knott
A purple banner with silhouettes of trees and the imprint of a great yeti walking among them for a blog post about SEO myths

Do you believe any of these 7 SEO myths? It’s true that SEO is rather convoluted, but sometimes misinformation persists. Find out the truth about duplicate content, alt tags and more!

Categories SEO Tags content, data, Google Analytic, Google Search Console

How to Drive Free Traffic to Your Blog with SEO

February 16, 2025October 13, 2020 by Alison Knott
Illustration of many kinds of city blocks in repeat pattern. To illustrate how to drive free traffic to a blog with SEO

Getting eyeballs on your amazing content is essential as a service-based business. But how do you do that when you’re running the whole show? SEO to the rescue!

Categories SEO, Website Conversion Tags content, data

How to Use UTM Parameters for Traffic Growth

August 25, 2025September 22, 2020 by Alison Knott
repeat pattern of illustrated eyes open and closed

How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!

Categories Analytics, Website Conversion Tags content, data, Google Analytics, traffic growth, web strategy

About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps founders get found by prospects who will resonate with their important work. Connect with her on LinkedIn.

CQCC and Pride flag

Alison K Consulting is Canadian Queer Chamber Of Commerce certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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