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Website Conversion

Google Ads for Small Business: a primer

August 25, 2025July 8, 2021 by Alison Knott

Using Google Ads for a small business can seem like a daunting marketing strategy. However, I have seen remarkable ROI this tool can give, in the hands of the right person. So I interviewed Matt Whalen for a mini primer for those of you who want to know if Google Ads is right for you.

Categories Marketing Strategy, Website Conversion Tags advertising, messaging

Why Websavers is the Best Canadian WordPress Hosting

April 25, 2023February 8, 2021 by Alison Knott
repeat pattern of beavers, maple leaves and WordPress logos in white against an orange background

You deserve the best WordPress hosting going. Let me tell you, there are a lot of friggin crappy hosts out there! This article has been designed around what I have experienced to be important factors in choosing a WordPress host and why that host is Websavers.

Categories Website Conversion Tags affiliate

How to Drive Free Traffic to Your Blog with SEO

February 16, 2025October 13, 2020 by Alison Knott
Illustration of many kinds of city blocks in repeat pattern. To illustrate how to drive free traffic to a blog with SEO

Getting eyeballs on your amazing content is essential as a service-based business. But how do you do that when you’re running the whole show? SEO to the rescue!

Categories SEO, Website Conversion Tags content, data

How to Use UTM Parameters for Traffic Growth

August 25, 2025September 22, 2020 by Alison Knott
repeat pattern of illustrated eyes open and closed

How can you tell which tweet sent the most traffic? Are people doing anything with your freebies? How can you tell if people visited your site from Google My Business? Find out how to use UTMs to grow your traffic and track it more efficiently!

Categories Analytics, Website Conversion Tags content, data, Google Analytics, traffic growth, web strategy

Should You Get Monthly WordPress Maintenance? Hell Yes.

May 11, 2021May 13, 2020 by Alison Knott

Monthly WordPress maintenance. The service many small business owners put off, only to regret later. I interviewed Allison Woad to tell you in her own words why it’s so important. And, you know, cut the jargon crap and just explain to us how it all works.

Categories Website Conversion Tags affiliate, web strategy

About Alison K

Alison K (Knott) is B2B marketing consultant for service-based brands putting good into the world. Especially when what they offer is nuanced, complex, or innovative in nature. She brings 20+ years of experience in strategy, website conversion, LinkedIn, and audience research. Based in Halifax, Nova Scotia, Alison helps founders get found by prospects who will resonate with their important work. Connect with her on LinkedIn.

CQCC and Pride flag

Alison K Consulting is Canadian Queer Chamber Of Commerce certified. Celebrating a more diverse, equitable and inclusive world, that respects people of all backgrounds, experiences and gender expressions. We work with brands that strive for a better world too. Flag designed by Valentino Vecchietti.

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